What we do We Tell Our Clients' Stories

We recognize & believe in the new demand for content excellence that permeates the economy. Every business needs to establish a connection with their clients. We create and share our clients' stories to do just that.

Blogs & Articles

Original content, designed to engage your audience on the topics that interest them most – when they want it most.

Email Marketing

Hate spam? Us too. Our email campaigns are designed, written and published with attention to detail and open rates

eBooks & Whitepapers

Informative. Innovative. Results-driven. Our eBooks and white papers are well-researched, developed and written with your goals in mind.

Business Plans

With over 200 in our pocket, business plans are geared to help entrepreneurs define what they’re selling, who to, and how they plan to succeed.

Creative Solutions

Marketing is not a one-size fit all world. With custom solutions and tailored strategies, we create the best approach for your brand.

Social Media

Go beyond coaching and advice. We manage your profiles entirely – from posting to interacting and everything in between.

Our Approach Discover. Develop. Deliver.


blogs written


social posts shared


cups of coffee consumed

Why The Found Gen? Because we make you look good.


Uncommon Talent

With exceptionally talented writers and marketers, our team works diligently to capture your brand’s voice and enhance it through innovative, concise and unique content that delivers unparalleled results.

Unlimited Expertise

Our talent lies in uncovering and sharing your expertise with your audience. We specialize in researching and capturing not only your industry and your brand, but your individual message.



Unmistakable Drive

We work hard, day in and day out, to ensure you consistently receive top-quality content and customer service. We believe in our clients and take pride in delivering the absolute best – at all times.

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Work with us

Find out what all the fuss is about

Let's Talk
Meet the team Barça Fans Among Other Things
Kristin Abele Creative Partner
James Schulman Managing Partner
Robyn Saunders Operations Manager
Alan Garcia Director of Search & Tech
Erica Sweeney Writer
Karey Mackin Writer
Ana Cuevas Office Manager

Our Secret Sauce

Our dedicated team gets to work early, stays late, guzzles coffee, edits the OED and cavorts with the marketing gods to ensure your brand gets the recognition it deserves. To us, writing is more than a gig. It's an art form, a passion, a true calling. We love what we do - and because of that - we're able to craft content that tells a story (your story) and leaves a big impact.

Don't just take our word for it! What our clients are saying
Miami DDA
LVE! Clothing
Thr33fold Studio
Drew Kern
Kamalame Cay
Visa Business Plans
SalesPartners Miami
Blueprint 22
RKE Law Group
Content is King Just a hint of our daily drivel

15 Stats You Should Know About Content Marketing: It’s all in the data

Content marketing can help you achieve many things. It builds your brand identity. It creates brand loyalty. It educates potential customers, and lets them engage directly with you.

Content creation is an obvious (and important) piece of the strategy, but content marketing is much more. It’s about how your content gets noticed and how effective it is. But, you need the right kind of content, on the right channels, and targeted to the right groups of people. And, you need to measure its results.

We know content marketing is the best strategy to help you drive new leads. Don’t take our word for it. Here are 15 content marketing stats that you should know:

  1. Companies that published 16 or more blog posts per month got almost 3.5 times more traffic than companies that published 0-4 monthly posts.
  2. 43% of people say they skim blog posts.
  3. Only 30% of B2B marketers say their organizations are effective at content marketing.
  4. 72% of adult internet users use Facebook.
  5. Facebook sends 82% of social media traffic to longer stories on the web and 84% of social traffic to shorter news articles.
  6. 59% of Instagram users are on the platform daily, including 35% who visit several times a day.
  7. 90% of all marketers say that their social media efforts have generated more exposure for their businesses.
  8. At least 61% of businesses investing a minimum of six hours per week in social media marketing saw improvements in search engine rankings.
  9. 54% of marketers say increasing engagement rate is their top email marketing priority.
  10. 15% of marketers say their company does not regularly review email opens and clicks; only 23% say they have integrated their website and emails to track what happens after a click.
  11. The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers, respectively.
  12. Lack of resources, such as staff, funding, and time remains the biggest obstacle to successful lead generation for 61% of B2B marketers.
  13. Emails with personalized subject lines are 26% more likely to be opened.
  14. 64% of B2B marketers outsource writing.
  15. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.

Let us help you create a content marketing strategy that works for you. We’ll craft your content and make sure it reaches the right people. Give us a call today.

Why Your Blog Shouldn’t Be Overly Promotional: It’s the best way to turn people off

Blogging gives you a platform for sharing your knowledge and educating others about your industry. When done right, it is one of the best ways to attract customers.

Your blog is a way of selling yourself and your business without actually selling—or that’s what it should be. The goal of any blog should be to inform, entertain, or educate. It should never be overly promotional. Here’s why.

You Lose Credibility

People visit your site and read your blog because they want to know about your company and what you offer. Blogging is a form of content marketing, which differs from advertising. Content marketing focuses on building trust, not selling. Sharing valuable information with potential customers helps you establish credibility because it shows that you are transparent about what you’re offering. Establishing trust and integrity will make customers think of you when they are looking for a particular product or service.

It Turns People Off

When people are looking for information about something, they want content they can use, whether it’s tips, examples, or news. Essentially, they want answers to whatever problem they have. Blogs that aggressively tout the business and are too product or service focused can be a major turn off. No one likes a sales pitch, and most people can easily spot insincerity and inauthenticity. When your blog its too promotion, you will lose potential customers, and people are unlikely to revisit your blog.

It Decreases Engagement

When people think you’re not just out to sell something to them, they are more likely to engage with your content. They will revisit your blog, sign up for your email newsletter, like or follow you on social media, and contact you for more information. If you position your content in the right light and avoid being too promotional, customers will respond—61% of customers say they have made a purchase because of a blog post. So, that’s something to keep in mind.

The best way to make sure your blog features content that can best benefit your business and attract potential customers, you should hire a professional. The Found Gen can help you develop a content plan and create your blog posts for you, ensuring maximum engagement. Give us a shout.

Content Turnoffs That Drive Audiences Away: How to avoid these offenses

Content marketing is only successful when it clicks with an audience. However, content marketers often don’t get these kinds of results.

Only about one-third of marketers rate their content marketing strategy as extremely or very effective. Most likely, that’s because they are engaging in content tactics that create disconnects with audiences and even turn them off altogether.

Here’s an overview of three content turnoffs and how to remedy them:

  1. It’s All About You—Not Your Audience

The goal of any great content marketing strategy is to provide valuable and relevant information that establishes a relationship with audiences. You want to build rapport, and no solid relationship is one-sided. With content, it’s tempting to focus on topics that are interesting to you or your industry, but that audiences don’t care about.

The most useful content is audience focused. The more audience-centric it is the greater appeal it will have, and you’ll get engagement. Always give your audience practical information, rather than just information about your brand.

  1. You’re Trying to Sell

The whole reason you’re embarking on a content marketing strategy is to promote your brand and generate new leads. We know. But, you can do all of this without overtly selling yourself. And, trust us, no one likes a sales pitch.

Overly selling is a huge turnoff. People can easily spot insincerity and inauthenticity. People want genuine information that they can use. You should first aim to educate and inform. This is how you establish a long-term relationship with audiences, and this is what ultimately will lead to a sale and repeat business.

  1. You Think More Is Better

You may think that the more content you have the better. But, this is actually false. While you need a consistent flow of content, quality means more than quantity. More is not always better, and when it comes to content, it can be detrimental.

Producing too much content can overwhelm audiences and create information overload. There’s an individual ideal frequency for content production, and exceeding that is counterproductive. Focusing on always producing more content usually means your quality takes a dive.

If you’re committing any of these content offenses, think about seeking professional help—from content marketing experts. The Found Gen’s knowledgeable team can create a tailored content marketing campaign that includes developing topics your audience will love and creating a plan of action. Give us a shout today.

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