What we do We Tell Our Clients' Stories

We recognize & believe in the new demand for content excellence that permeates the economy. Every business needs to establish a connection with their clients. We create and share our clients' stories to do just that.

Blogs & Articles

Original content, designed to engage your audience on the topics that interest them most – when they want it most.

Email Marketing

Hate spam? Us too. Our email campaigns are designed, written and published with attention to detail and open rates

eBooks & Whitepapers

Informative. Innovative. Results-driven. Our eBooks and white papers are well-researched, developed and written with your goals in mind.

Business Plans

With over 200 in our pocket, business plans are geared to help entrepreneurs define what they’re selling, who to, and how they plan to succeed.

Creative Solutions

Marketing is not a one-size fit all world. With custom solutions and tailored strategies, we create the best approach for your brand.

Social Media

Go beyond coaching and advice. We manage your profiles entirely – from posting to interacting and everything in between.

Our Approach Discover. Develop. Deliver.


blogs written


social posts shared


cups of coffee consumed

Why The Found Gen? Because we make you look good.


Uncommon Talent

With exceptionally talented writers and marketers, our team works diligently to capture your brand’s voice and enhance it through innovative, concise and unique content that delivers unparalleled results.

Unlimited Expertise

Our talent lies in uncovering and sharing your expertise with your audience. We specialize in researching and capturing not only your industry and your brand, but your individual message.



Unmistakable Drive

We work hard, day in and day out, to ensure you consistently receive top-quality content and customer service. We believe in our clients and take pride in delivering the absolute best – at all times.

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Work with us

Find out what all the fuss is about

Let's Talk
Meet the team Barça Fans Among Other Things
Kristin Abele Creative Partner
James Schulman Managing Partner
Robyn Saunders Operations Manager
Alan Garcia Director of Search & Tech
Erica Sweeney Writer
Karey Mackin Writer
Ana Cuevas Office Manager

Our Secret Sauce

Our dedicated team gets to work early, stays late, guzzles coffee, edits the OED and cavorts with the marketing gods to ensure your brand gets the recognition it deserves. To us, writing is more than a gig. It's an art form, a passion, a true calling. We love what we do - and because of that - we're able to craft content that tells a story (your story) and leaves a big impact.

Don't just take our word for it! What our clients are saying
Miami DDA
LVE! Clothing
Thr33fold Studio
Drew Kern
Kamalame Cay
Visa Business Plans
SalesPartners Miami
Blueprint 22
RKE Law Group
Content is King Just a hint of our daily drivel

How to Successfully Delegate Your Content

At The Found Gen, we believe you can do anything, but not everything. Just kidding. That’s what David Allen believes, and we know this because literally everyone on Pinterest has his words formatted in inspirational all-capped fonts on a brightly colored background.

I mean, we mostly agree with Mr. Allen, but we also know a secret to being able to do anything and everything. It’s called outsourcing. Also known as delegating.

Also known as what we do here at The Found Gen.

We help companies like yours do everything. Maybe you want to grow your community, but aren’t sure the best way to do so; we can do that for you. Perhaps you want your company to stand out in an otherwise crowded industry, inspiring supreme confidence and authority in the services you offer; we can do that for you. Could be you finally realize you need a social media presence and a solid, winning direction; we can do that for you.

“It’s just…here’s the problem…no offense, The Found Gen…but we want to do it ourselves. Because we know our company best, and…you know how it is…”

Actually, we do. We know how it is, and we understand your hesitation. But we also know your company in a much different way than you ever could, since we see it as content and marketing professionals with years and years of words and ideas in our portfolios. We see instantly what’s missing, and we know exactly where to find it.

Our advice? Delegate the work to us.

Here are a few ways you can make the delegating process truly pain-free:

  • Educate us. Tell us the non-negotiable messages you want to share, and be honest when we talk about goals. Show us the styles of sites and writing you like, and tell us why you gravitate toward them.
  • Commit to a content calendar. Our goal is always to plan so well that there are no surprises. Except for the good ones, like “How did we reach so many followers?”
  • Be prepared for the long game. Very rarely does a marketing and content campaign become viral and lead to an overnight success situation. It’s going to take a minute, so be sure you’ve got the budget and patience to ride a wave that doesn’t always travel toward the shore; sometimes it heads sideways, and that’s okay, too. Think in terms of years, not minutes.

Above all, trust us. You’ve done your homework and found us to be the best team to take your company’s brand to the next level. Trust us because you trust your instincts.

Basically, surround yourself with great people and get out of the way. Ronald Reagan said that, and we totally agree. Which is why we formatted his words in an all-capped inspirational font and threw it on a brightly colored background.

We can give you one if you’d like.

Luring Business Travelers? This Is How to Focus Your Email Content

It’s common for hotels to see a lot of business during the weekend, but unfortunately, some may remain pretty quiet during the week. Increasing visits from business guests is a great way to improve your occupancy during the week—you just need to let them know you have their needs covered.

Business travelers are looking for an office-away-from-home, as well as a home-away-from-home. It’s important to offer your business guests a comfortable and convenient stay as well as the amenities and services that will help them work efficiently. You probably already have conference rooms, wi-fi and efficient transportation, but you need to spread the word about why your offerings are the best in town.

Business travelers are a great target audience for any hotel to cater to, because they often turn into repeat business. So, how do you keep them coming back? Here’s how hotels should focus their content to lure in business travelers:

Take them to your site

A solid online presence will help you increase bookings from business travelers. All of your email and web content should eventually lead them to your site. Your website should highlight your property’s location and the amenities and services that business travelers care about, including business equipment, meeting space, dry cleaning services, transportation, dining options and anything else that’s unique about your property.

And, if your site isn’t mobile friendly, you need to put that at the top of your to-do list. Businesspeople are busy and will appreciate anything that saves them time and lets them access the information that they need really quickly.

Help them be productive

Each time a business traveler sets foot on your property, be sure to collect their email addresses so that you can stay in contact through email newsletters. Constant communication is key when it comes to maintaining relationships with your business guests. Tell them about what will help make their stay more productive and efficient before they arrive. Give them details about how to reserve the meeting rooms, request an airport pick-up, or make restaurant reservations through your email content.

Post-stay communication with business guests is just as important as the communication before their arrival. Send special business packages and discounts through email for their next stay. And, always encourage them to tell you what services or amenities will help improve their future stays and then inform them of any new changes made.

Generic emails or those that promote amenities and services geared more toward leisure guests will seem irrelevant and unhelpful to most business guests. And, always focus on convenience, efficiency, and smooth-running technology.

Need some help focusing your email content? Let’s talk.

Three Keys to Building a Content Community

Do you ever look at your favorite Instagram account and wonder, “How did they get fifty thousand followers? I have two hundred.” Maybe you shrugged, liked the photo, and then left a supportive comment…which was replied to within the hour with a fire emoji and a thumbs up. You hearted that, too.

You’re left with a feeling that that your support is valued, and also that your voice is heard even in a crowd of fifty thousand. You appreciate them, and they appreciate you. No matter how they grow their community, they recognize you. Engagement 101, right?

This is one way to maintain a loyal community through engaged content. But how do you get fifty thousand followers? Maybe these tips will help:

  1. In order to follow you, they’ve got to be able to find you. So, make your social sharing icons prominent on your site and print media, and track your hashtags. Most importantly, engage with every comment, like, or follow. The internet is a big place with a lot of distractions around every corner, so real engagement tends to make us all pause. It’s during that pause when the magic happens and communities are built.
  2. Be likable. We’ve all got a friend who ditches the check every single time, borrows our cutest clothes and claims she returned them ages ago, and never apologizes. Ever. When she calls or texts, we cringe and shoot off a quick “Sorry! Can’t talk right now. In the car. Driving as far away from you as possible.” Kidding. (Kind of.) Be the opposite of that: accountable, generous, and honest.
  3. Forget selling for a minute. At this point, users are pretty savvy. They recognize when their attention is being used for a sales pitch, and they don’t like it. Hit pause on that, and instead focus on solving a problem they may have, or adding value in some way.

See, if you’re doing your homework, you know a lot about your followers and the demographic into which they fall. The next step is figuring out what matters to them. Find that answer and your content marketing is a piece of cake. (And who doesn’t like cake?)

At The Found Gen, we love cake. And we love growing communities for our clients just as much. Give us a call if you want to chat more about it – the community building, not the cake. Although, sigh, we’re always happy to talk about cake. Sorry, diet.

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