What we do We Tell Our Clients' Stories

We recognize & believe in the new demand for content excellence that permeates the economy. Every business needs to establish a connection with their clients. We create and share our clients' stories to do just that.

Blogs & Articles

Original content, designed to engage your audience on the topics that interest them most – when they want it most.

Email Marketing

Hate spam? Us too. Our email campaigns are designed, written and published with attention to detail and open rates

eBooks & Whitepapers

Informative. Innovative. Results-driven. Our eBooks and white papers are well-researched, developed and written with your goals in mind.

Business Plans

With over 200 in our pocket, business plans are geared to help entrepreneurs define what they’re selling, who to, and how they plan to succeed.

Creative Solutions

Marketing is not a one-size fit all world. With custom solutions and tailored strategies, we create the best approach for your brand.

Social Media

Go beyond coaching and advice. We manage your profiles entirely – from posting to interacting and everything in between.

Our Approach Discover. Develop. Deliver.


blogs written


social posts shared


cups of coffee consumed

Why The Found Gen? Because we make you look good.


Uncommon Talent

With exceptionally talented writers and marketers, our team works diligently to capture your brand’s voice and enhance it through innovative, concise and unique content that delivers unparalleled results.

Unlimited Expertise

Our talent lies in uncovering and sharing your expertise with your audience. We specialize in researching and capturing not only your industry and your brand, but your individual message.



Unmistakable Drive

We work hard, day in and day out, to ensure you consistently receive top-quality content and customer service. We believe in our clients and take pride in delivering the absolute best – at all times.

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Work with us

Find out what all the fuss is about

Let's Talk
Meet the team Barça Fans Among Other Things
Kristin Abele Creative Partner
James Schulman Managing Partner
Robyn Saunders Operations Manager
Alan Garcia Director of Search & Tech
Erica Sweeney Writer
Karey Mackin Writer
Ana Cuevas Office Manager

Our Secret Sauce

Our dedicated team gets to work early, stays late, guzzles coffee, edits the OED and cavorts with the marketing gods to ensure your brand gets the recognition it deserves. To us, writing is more than a gig. It's an art form, a passion, a true calling. We love what we do - and because of that - we're able to craft content that tells a story (your story) and leaves a big impact.

Don't just take our word for it! What our clients are saying
Miami DDA
LVE! Clothing
Thr33fold Studio
Drew Kern
Kamalame Cay
Visa Business Plans
SalesPartners Miami
Blueprint 22
RKE Law Group
Content is King Just a hint of our daily drivel

Are You Hearing What Your Client is Telling You?


It’s so much easier to tell your client what you’re thinking than listen to their thoughts. After all, you’re the one who knows how to best manage their brand, right?

Maybe. But probably not.

No matter your level of knowledge, it’s crucial to become a master listener – especially during client meetings. And don’t forget about client phone calls, strategy meetings, and idea generating sessions. Basically, if your client is speaking, or you’re speaking on behalf of your client, it’s time to listen up.

  • Have conversations. Real ones that make room for back-and-forth exchanges of ideas and reactions, savoring all the information gleaned. This is the good stuff.
  • Absorb what your client is telling you. Don’t interrupt. When they’ve finished making their points, ask more questions. They know their business better than anyone, but they need you to tell their story so everyone else can know their business better than any competitor’s. Impatience, especially when simultaneously considering billable hours, is a real information-blocker.
  • Ask questions. Better yet, ask questions that begin with “If I’m hearing you correctly, you’re telling me…”
  • Don’t tell them you’re listening – show them. Do the work and employ the ideas you both took the time to discuss.
  • Feedback is your friend. Even negative feedback is instructional, guiding, and vital for growth, so make sure to listen even more intently when it appears. (Because it will appear.) And remember: In any client relationship, it takes twelve positive experiences to make up for one unresolved negative experience – the key word being unresolved.
  • Stay far ahead of your client in social listening. Pay attention to conversations that aren’t even about your client, and extract insights about brand new influences and leads. The quieter you become, the more you can hear.
  • It’s not about you. But it is totally about what you and your client can create together.

Did you know that an overwhelming majority of clients leave because of a perceived attitude of indifference? So communicate clearly, be responsive, and listen hard. You may have heard what they’re telling you a thousand times before, but it’s fresh to them.

It’s been said that listening is being able to be changed by the other person, and we agree. At The Found Gen, our clients’ stories constantly reconfigure how we view the world. We love traveling alongside them.

If you ever need someone to listen to your brand’s story, we’re all ears.

How Newsletters Help You Grow

Email marketing is one of the best ways for businesses and brands to communicate directly with potential customers. The best part is that you can directly target your messaging.

Email newsletters can help drive business in many ways. You can share company news, product or service information, deals, or your latest blog post. Providing educational and entertaining content to customers establishes a relationship with them.

Here are some specific ways that an email newsletter can help your business grow:

Increasing Brand Recognition 

Any time you can get your brand directly in front of audiences, it is an opportunity. When you create an email newsletter, be sure that the template includes your logo, tagline, colors, and other graphics so that it’s brand-recognizable. When people immediately recognize the newsletter, they will be more likely to open the email and connect with the content that it includes.

Connecting with Target Market

When you market via email, you can stay in direct touch with your audience. This ensures that when your products or services are needed, people will most likely contact you or refer you to friends. Plus, most of the time, people have to opt in to receive the newsletter, so they look for it to arrive in their inboxes.

Building Credibility 

When you provide people with information that they want and can use, you automatically boost your credibility. In the e-newsletter, always include informational or educational content, rather than a straight sales pitch, to maximize your results. Use the newsletter to update current and potential clients on your business’ current events and new products, and this will keep them connected. And, they will look for you when the need arises.

Expanding Opportunities 

Email newsletters provide many new opportunities. It just takes someone to see your message at the right time. Whenever you meet new people or make new contacts, be sure to ask them to sign up to receive the newsletter or share it with others. Always promote the email newsletter via social media and on your website, as well.

The more people who see it, the more opportunities are created. The more you can grow your network and email list, the better.

Email marketing is such a valuable marketing strategy for businesses. At The Found Gen, we have helped many companies generate leads via email newsletters. We would love to help you create yours. Contact us today.

Why Your Brand Needs a Story

And Needs Help Telling It

All businesses have a story. A good story explains where your products or services fall within the market. But, it’s how you tell your story is what matters most.

Essentially, your business’ story tells the world who you are and invites people to connect with you. Part of your brand’s story should make it clear what you can do for people—what problems you solve and what value you add.

Telling your story should be a main part of your marketing strategy, and one of the best ways to tell your story is through content. Compelling stories share several characteristics. As you start to think about your business’ story, consider these things:

Be Authentic

Everything about your story must be true—obviously. In marketing content, always feature real people, real situations, real examples, and facts. Each part of your story should be relatable to people. Keep in mind that most people can easily identify inauthenticity.

Be Human 

The best stories pull at people’s heartstrings or create a situation that they can easily identify with. To add a human touch to your story, be relatable and believable, but also universal to appeal to as many people as possible.

Be Original 

Originality is one of the most important characteristics of any business. Success depends on standing out—whether it’s offering a unique product or service, or showcasing your particular version of the product or service. Your story should always offer a fresh perspective and convey what’s special about your business. The more original your story, the more memorable it will be. This can drive new business and keep loyal customers.

Get Help Telling Your Story

It is sometimes difficult for business owners to see their companies from an outsider’s perspective, so understanding what should be part of your story can be a challenge. Content experts can help you brainstorm ideas, uncover the not-so-obvious characteristics, and reimagine certain concepts to tell your best story. Businesses that invest in telling their stories will grow. So, be sure to include storytelling in your marketing strategy.

At The Found Gen, we understand the value of a great story and how to tell a compelling story. Let us help you tell your story. Get in touch today.

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