What we do We Tell Our Clients' Stories

We recognize & believe in the new demand for content excellence that permeates the economy. Every business needs to establish a connection with their clients. We create and share our clients' stories to do just that.

Blogs & Articles

Original content, designed to engage your audience on the topics that interest them most – when they want it most.

Email Marketing

Hate spam? Us too. Our email campaigns are designed, written and published with attention to detail and open rates

eBooks & Whitepapers

Informative. Innovative. Results-driven. Our eBooks and white papers are well-researched, developed and written with your goals in mind.

Business Plans

With over 200 in our pocket, business plans are geared to help entrepreneurs define what they’re selling, who to, and how they plan to succeed.

Creative Solutions

Marketing is not a one-size fit all world. With custom solutions and tailored strategies, we create the best approach for your brand.

Social Media

Go beyond coaching and advice. We manage your profiles entirely – from posting to interacting and everything in between.

Our Approach Discover. Develop. Deliver.


blogs written


social posts shared


cups of coffee consumed

Why The Found Gen? Because we make you look good.


Uncommon Talent

With exceptionally talented writers and marketers, our team works diligently to capture your brand’s voice and enhance it through innovative, concise and unique content that delivers unparalleled results.

Unlimited Expertise

Our talent lies in uncovering and sharing your expertise with your audience. We specialize in researching and capturing not only your industry and your brand, but your individual message.



Unmistakable Drive

We work hard, day in and day out, to ensure you consistently receive top-quality content and customer service. We believe in our clients and take pride in delivering the absolute best – at all times.

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Work with us

Find out what all the fuss is about

Let's Talk
Meet the team Barça Fans Among Other Things
Kristin Abele Creative Partner
James Schulman Managing Partner
Robyn Saunders Operations Manager
Alan Garcia Director of Search & Tech
Erica Sweeney Writer
Karey Mackin Writer
Ana Cuevas Office Manager

Our Secret Sauce

Our dedicated team gets to work early, stays late, guzzles coffee, edits the OED and cavorts with the marketing gods to ensure your brand gets the recognition it deserves. To us, writing is more than a gig. It's an art form, a passion, a true calling. We love what we do - and because of that - we're able to craft content that tells a story (your story) and leaves a big impact.

Don't just take our word for it! What our clients are saying
Miami DDA
LVE! Clothing
Thr33fold Studio
Drew Kern
Kamalame Cay
Visa Business Plans
SalesPartners Miami
Blueprint 22
RKE Law Group
Content is King Just a hint of our daily drivel

Why Content Marketing is a Worthy Investment: The ROI is Unbeatable

Running a business can be costly, and too often, business owners don’t set aside a marketing budget. But, really, marketing is the only way you can grow your business.

Specifically, content marketing—creating content for your website or social media channels—is a powerful strategy for attracting new traffic and building your brand’s reputation. If done incorrectly or carelessly, it can cost your business many potential customers. When it comes to content marketing, it’s important to work with a professional team that has experience creating valuable content.

So, what can a good content marketing team do for your business?

Every investment in your business should focus on its future growth. Content creation can be time consuming, and not all businesses have the time to devote to doing it well. Investing in content marketing and hiring someone to help you can offer major returns:

Brand visibility and reputation

A social media presence exposes more people to your brand than the nice sign outside of your office ever will. Once people continue to see your content, they’ll start to turn to your business first, recognizing you as an authority in your industry. Brand recognition can help you acquire more loyal customers by increasing the amount of trust customers have in your business.

Attract inbound traffic

 If you don’t have a web presence in today’s digital world, you’re going to quickly fall behind your competitors. SEO, inbound links, social media, and email marketing are all great ways to attract new traffic and keep your web presence up. Most people check the web for information on companies before looking anywhere else. If customers can find helpful content on your website, they’ll be more likely to invest in your product.

Customer retention

If your customers like the content you post, they’ll stay on your site longer and visit more frequently. It’s cheaper to keep the interest of your current customers than it is to acquire new customers, and content marketing is a great way to make sure your customers stick around.

Quality content

You’ve most likely heard the expression, “quality over quantity.” Well, it’s extremely true in content marketing. Invaluable content acts as a filler and won’t give you the results you were hoping for. But, valuable content that your clients see as helpful and smart will create a good reputation for your brand.

Content marketing takes time, but if you stay with it and offer good quality content to your readers, you’ll eventually see the payoff. Need some help with your content? Let’s talk.

Instagram Hacks: Do You Even Understand That Darn Algorithm?

Lately, Instagram’s algorithm is a total Rubik’s cube. And just when we think we’ve solved it, there’s a new change and our posts are once again buried and unseen.

Is that why only seven people liked my snap of my puppy in his turtleneck sweater?! Ugh.

That darn algorithm is frustrating to all of us – from those who are capturing fire pics of our pets and babies, to those of us who relies on the medium for much of our branding.

So how do we master it?

Well, the first thing to know about Instagram is that the app is in the business of maximizing our attention spans, which is exactly what’s being sold to advertisers.

So, when you upload your latest awesome post, Instagram shows it to a small percentage of your followers. It then measures how quickly your audiences likes, shares, and comments, instantly comparing that stat with your previously posted pics. If this new post is garnering less attention than usual, it’s pushed farther down on your followers’ home pages. If, however, it’s blazing with hearts and comments and re-postings, your post will jump to the top and maybe even on other Explorer Pages, introducing you to more potential followers.

If you’re relying on Instagram to get your brand’s message to your audience, here are a few tips to outsmart that darn algorithm:

  • The new algorithm seems to limit your post’s exposure based on your quick responses to comments. (At The Found Gen, we always promote the idea of conversations over simply broadcasting, so we’re totally into this tip.)
  • Be verbose. Bot-esque comments apparently don’t count as true engagement, so make sure you use at least four words – not emojis – to alert the algorithm that you’re a genuine engager.
  • Story it. Instagram stories from accounts you engage with the most show up first, so polish up on your video – and selfie – skills.
  • Choose your hashtags wisely. Use tags that have high search results, but not so many that your post will be buried in the slew of other posts uploaded at the same time.
  • Test your content and measure engagement. Which posts draw the most attention? Do more of that.

Probably the greatest piece of advice we can give to those starting out in the Instagram branding game is to cultivate loyalty. True followers will find you, no matter the darn algorithm craziness.

Need some help with your Instagram marketing campaign? Our team at The Found Gen has mastered it, and we’re happy to guide you. Also, we’re here if you need help with your Rubik’s cube.

Is Your Website Content Customer-Centric? Hint: It Probably Isn’t

Today’s customers begin every search for products or services online. So, when they search for what you offer, what will they find? Think about this as you create content for your website.

If your content is focused too heavily on you and your business, you could be making a mistake. The angle you take with your content should focus on your customers and what they want and need, instead of what your business wants and needs.

You only have a short window to grab your reader’s attention. So, if you’re not using language that pulls your reader in, you’re losing potential customers.

Customer-centric language feels valuable to customers. So, here are some tips for using it in your content.

Write for and about current and potential customers

Instead of rambling on and on about your great new product, try speaking directly to your customers. Potential customers most likely know little to nothing about you yet. And, the truth is, they don’t care that much about you yet, so don’t bombard them with talk that’s all about you. Instead, focus on what your business can do for your customers. Put yourself in their shoes, and write about how your product can benefit them.

Customer-centric language is more persuasive

You should be writing content to persuade potential customers to buy your product. It may seem that business-centric language is more persuasive, but the opposite is actually true. Customer-centric language is more persuasive because it speaks to the customer directly and considers their emotional connection to issues that matter the most to them when considering your product.

Customer-centric language makes a better first impression  

Your first impression is so important, especially on the web. If all of the content on your website is focused on you and what you can do, you’re not making a very good first impression. On the other hand, content that inspires and enlightens people lets you make an impactful impression.

Use customer-centric language everywhere in your business

Content is a great way to lure potential customers and keep returning customers. Align your actions with your words and always deliver a customer-centric service as well as content. Customers will remember the positive experience and be more likely to recommend you to others.

Creating content that speaks directly to your customers isn’t easy, but it will definitely pay off. If you’re having trouble creating top-notch content for your website, we can help.

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