What we do We Tell Our Clients' Stories

We recognize & believe in the new demand for content excellence that permeates the economy. Every business needs to establish a connection with their clients. We create and share our clients' stories to do just that.

Blogs & Articles

Original content, designed to engage your audience on the topics that interest them most – when they want it most.

Email Marketing

Hate spam? Us too. Our email campaigns are designed, written and published with attention to detail and open rates

eBooks & Whitepapers

Informative. Innovative. Results-driven. Our eBooks and white papers are well-researched, developed and written with your goals in mind.

Business Plans

With over 200 in our pocket, business plans are geared to help entrepreneurs define what they’re selling, who to, and how they plan to succeed.

Creative Solutions

Marketing is not a one-size fit all world. With custom solutions and tailored strategies, we create the best approach for your brand.

Social Media

Go beyond coaching and advice. We manage your profiles entirely – from posting to interacting and everything in between.

Our Approach Discover. Develop. Deliver.


blogs written


social posts shared


cups of coffee consumed

Why The Found Gen? Because we make you look good.


Uncommon Talent

With exceptionally talented writers and marketers, our team works diligently to capture your brand’s voice and enhance it through innovative, concise and unique content that delivers unparalleled results.

Unlimited Expertise

Our talent lies in uncovering and sharing your expertise with your audience. We specialize in researching and capturing not only your industry and your brand, but your individual message.



Unmistakable Drive

We work hard, day in and day out, to ensure you consistently receive top-quality content and customer service. We believe in our clients and take pride in delivering the absolute best – at all times.

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Work with us

Find out what all the fuss is about

Let's Talk
Meet the team Barça Fans Among Other Things
Kristin Abele Creative Partner
James Schulman Managing Partner
Robyn Saunders Operations Manager
Alan Garcia Director of Search & Tech
Erica Sweeney Writer
Karey Mackin Writer
Ana Cuevas Office Manager

Our Secret Sauce

Our dedicated team gets to work early, stays late, guzzles coffee, edits the OED and cavorts with the marketing gods to ensure your brand gets the recognition it deserves. To us, writing is more than a gig. It's an art form, a passion, a true calling. We love what we do - and because of that - we're able to craft content that tells a story (your story) and leaves a big impact.

Don't just take our word for it! What our clients are saying
Miami DDA
LVE! Clothing
Thr33fold Studio
Drew Kern
Kamalame Cay
Visa Business Plans
SalesPartners Miami
Blueprint 22
RKE Law Group
Content is King Just a hint of our daily drivel

WWRRN (What We’re Reading Right Now)

I don’t know about you, but we am absolutely craving interesting content that teaches us something. All of us here at The Found Gen are. Our in-office Slack Channel is a running list of “Have you read this?” and “Are you following her?” It’s pretty great.

You must be trying to find the good stuff, too. We thought we’d share what we’re reading right now, and hope you share your picks right back at us.

Instagram Stories are a perfect diversion from our super political, highly charged Twitter feed. They’re the perfect length in between clients and to reignite our inspiration levels. Here are a few we enjoy.

One of our writers is obsessed with Busy Philipps’ stream of consciousness feed. She takes us with her to a sweaty LA exercise class, gives us music recs, and cries every time she’s at a restaurant. Her success – over a million followers, a book deal, and her very own late-night talk show coming soon – shows us that a lot of people gravitate to authenticity and a particular way of speaking. We take that trend to heart when we write for you.

Our operations manager could watch farm-based stories all day, from @modfarm to @fivemarysfarms. For her, it’s the never-ending workload, strong work ethic, and dedication to growing things even when the growing gets tough. It’s the same with content creation and brand-building, minus the hay.

Another writer aspires to be healthier. You know the deal: matcha, seed cycling, digital detoxing, yoga pants all day. Don’t tell her we told you about the Diet Coke on her desk, the Twizzlers in her top drawer, and the fact that we just heard her cancel her spin class reservation. She can be found watching @leefromamerica and @honestlyfit, reminding us to always include the aspirational element in our work. In order to want to buy from you, your customers should also kind of want to be you.

And then there’s @drawbertson, a creative director at Estee Lauder, bright artist and brilliant Instagrammer. He has five kids and he is as real and as fabulous as they come. One of his most addictive hashtags is kid-related – #buythemnothing – and shows how his five-year old twins find creative ways to navigate the world minus the plastic toys and screen time. Simplify, his stream seems to scream in bold colors. Simplify.

There you have it. Content that makes us better. We’d like to do the same for yours. Give us a call.

Facebook, Hackers and Your Data: What You Need to Know

The fragility and accessibility of our digital lives has been a concern ever since the inception of Facebook more than a decade ago – and even earlier than that on other web platforms, but privacy and data concerns have only seemed to escalate in recent years. Specifically, news of the Cambridge Analytica data breach in March 2018 put many social users on digital lockdown.

As you explore all the ways in which your life, Facebook (and other social channels), and your digital footprint intersect, it’s helpful to take a good look at what data is actually out there, what you need to know going forward to prevent hackers from getting into your account, and how to minimize any damage in the event of another breach.

What to know about your data
Facebook allows you to download your data from your account via Account Settings or the Download Your Information tool. While reviewing all of your data can be interesting in and of itself, the important take-away here is to learn what you want to delete from your history.


Once you’ve decided what you want to get rid of, you can start deleting those contacts, messages, old activity, etc. by clicking around in the settings area. Tip: it’s easiest to do this from a desktop computer.

How to prevent future hacks attacks

Knowing you’re susceptible to a hack is the first step in taking control of your data, but how do you go about more securely locking down your digital life? Being proactive is the answer. This article in Wired provides some useful tips for preventing a hack. Namely, take advantage of your device lockscreen and set up two-factor authentication on any all accounts that offer it, of which Facebook and Twitter both do.

Another tip – self-censor. While it can be fun to share all the exciting tid-bits of your life, do you really want the whole world knowing about it? Just something to keep in mind…

So, off with you now. Go secure your digital world.

Hello? Is Anyone Out There? 5 Ways to Find Your Target Audience Online.

Making friends in real life is easy. Tell them they look cute and they smell amazing and whoa that is a great idea you just had, and you’ve got their undying adoration for the rest of your conversation. Trust me. They’ll be back for more.

But online, it’s a bit trickier. You don’t see them at the coffee shop, you can’t run into them at Nordstrom, and you definitely do not show up uninvited to their kid’s fourth birthday party. Not cool. Never cool.

So how do you find your people? How do you build an audience of friends who not only want to hear what you’ve got to say, they also come back for more?

Easy. Here are 5 steps to finding your target audience online:

  1. Define your audience. You’re seeking followers who are already interested in your topics and engaged online.
  2. Find them. Identify the most popular sites and social media presences in your specific industry and set up Google Alerts to lead you to relevant conversations in real time. You can also set up alerts to learn what your competitors are doing.
  3. Learn what subjects are creating conversations. Perhaps even more importantly, identify the areas that aren’t of interest to anyone.
  4. Analyze your traffic. Google Analytics shows you where your visitors were before they got to you, and this insider information can show you where to increase your presence. If 25% of your audience is coming from referrals from a certain site, it may be worth it to increase your presence in some way on that site, either by purchasing ad space or contributing to their blog.
  5. Don’t forget your real-life customers. They’re right there in front of you. Ask them where they hang out online, the sites they love, and what they’d like to see more of in their searches for information.

And remember: Your social media success is highly dependent on the social aspect of your presence. You wouldn’t expect to make friends at the coffee shop without extending yourself a little, would you? Tell them they look cute. Start a conversation and stick with it to the end. And hopefully, it never ends.

Call us at The Found Gen if you’d like even more ways to find your people. Heck, we’ve got about ten right here in our office.

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