What we do We Tell Our Clients' Stories

We recognize & believe in the new demand for content excellence that permeates the economy. Every business needs to establish a connection with their clients. We create and share our clients' stories to do just that.

Blogs & Articles

Original content, designed to engage your audience on the topics that interest them most – when they want it most.

Email Marketing

Hate spam? Us too. Our email campaigns are designed, written and published with attention to detail and open rates

eBooks & Whitepapers

Informative. Innovative. Results-driven. Our eBooks and white papers are well-researched, developed and written with your goals in mind.

Business Plans

With over 200 in our pocket, business plans are geared to help entrepreneurs define what they’re selling, who to, and how they plan to succeed.

Creative Solutions

Marketing is not a one-size fit all world. With custom solutions and tailored strategies, we create the best approach for your brand.

Social Media

Go beyond coaching and advice. We manage your profiles entirely – from posting to interacting and everything in between.

Our Approach Discover. Develop. Deliver.


blogs written


social posts shared


cups of coffee consumed

Why The Found Gen? Because we make you look good.


Uncommon Talent

With exceptionally talented writers and marketers, our team works diligently to capture your brand’s voice and enhance it through innovative, concise and unique content that delivers unparalleled results.

Unlimited Expertise

Our talent lies in uncovering and sharing your expertise with your audience. We specialize in researching and capturing not only your industry and your brand, but your individual message.



Unmistakable Drive

We work hard, day in and day out, to ensure you consistently receive top-quality content and customer service. We believe in our clients and take pride in delivering the absolute best – at all times.

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Work with us

Find out what all the fuss is about

Let's Talk
Meet the team Barça Fans Among Other Things
Kristin Abele Creative Partner
James Schulman Managing Partner
Robyn Saunders Operations Manager
Alan Garcia Director of Search & Tech
Erica Sweeney Writer
Karey Mackin Writer
Ana Cuevas Office Manager

Our Secret Sauce

Our dedicated team gets to work early, stays late, guzzles coffee, edits the OED and cavorts with the marketing gods to ensure your brand gets the recognition it deserves. To us, writing is more than a gig. It's an art form, a passion, a true calling. We love what we do - and because of that - we're able to craft content that tells a story (your story) and leaves a big impact.

Don't just take our word for it! What our clients are saying
Miami DDA
LVE! Clothing
Thr33fold Studio
Drew Kern
Kamalame Cay
Visa Business Plans
SalesPartners Miami
Blueprint 22
RKE Law Group
Content is King Just a hint of our daily drivel

The Art of Brand Loyalty: Three Ways to Build a Brand Customers Love

It’s been said that respect is earned, honesty is appreciated, trust is gained, and loyalty is returned. We think about that concept a lot here at The Found Gen.

In fact, we spend much of our time considering how the content we create will transform our clients from just another brand…to the only brand their customers choose to choose.

Here are a three ways we make this happen:

  1. We realize that the content we write is a lot like a conversation. Not like the conversation you have at awful cocktail parties where the marketing expert with canape breath has cornered you for a never-ending conversation about MailChimp. Not like that at all. Our team isn’t into one-sided diatribes; we prefer a natural exchange we all enjoy.
  2. We understand the values our clients share with their customers. A lot of brands make the mistake of only caring about moving their products. They would generate more loyalty – and sales – if they cared about moving people. At The Found Gen, we’ve proven time and time again that brand loyalty is impossible to create without a constant focus on shared values. Customers want to connect to ideologies, and strive to find and feel that commonality between them and their favorite brands. Knowing this, we encourage our clients to get personal and share their stories. There’s an entire loyal customer base just waiting to hear them.
  3. We answer the questions. At The Found Gen, we believe in information. It’s why we craft effective blog posts, social media streams, and any other means to get our clients’ information into the hands of their customers. Some clients think they don’t need blog posts, and maybe they’ll skip their tweets this month, thanks very much. We strongly advise against this, though, because those posts are there when the business is closed for the day. Those posts invoke trust in the absence of referrals, they relieve buyers’ remorse in the middle of the night, and they respond better than any pleasant voicemail message.

Above all other tips we can offer is our encouragement for a brand’s fervent attention to customer service. We write effective content, but content alone can’t create a loyal base.

Statistics show that building loyalty and retaining current customers is almost ten times cheaper than acquiring new customers. So never take existing customers for granted, value them, and reward them with content that will improve your relationship no matter what other brands pop up to compete.

If you’d like to learn more about how we help our clients become brands their customers choose to choose, give us a call. If we’re not in the office, we’ve got a lot of lovely content to keep you busy until we get back.

3 Social Media Trends for 2018: Video is king

When it comes to reaching your audience, putting out great content, and keeping up with a steady brand image, social media is absolutely essential. Many businesses put all of their time and effort into search engine optimization and traditional advertising. While this may work for some, just don’t neglect social media.

Social media offers so many possibilities when it comes to connecting with your audiences and building a following around your brand. As you begin planning ways to strengthen the reach of your company in 2018, it’s important to keep social media in mind.

If you want to hit the ground running by ramping up your social media presence, keep in mind the current trends and changes. Here are a few social media trends for 2018 you’ll want to follow:

  1. Strong Social Media Analytics Equals Strong Content 

One thing that can turn people off to certain brands is generic content. If most of the space on your brand’s social media page is filled with generic content, audiences will see it as irrelevant.

Improving the personalization and uniqueness of the content shared will be heightened in the coming year. With the different kinds of data and analytical insight being pulled from social media, marketers now know what content to create to best reach the target audience.

Creating and posting content that engages their specific audience and offers something unique is truly made possibly by social media.

  1. Feature Overlap Increases Selectiveness

Snapchat, Instagram, and Facebook all offer the “stories” feature. When different platforms begin offering similar features, marketers have to look at the audiences and reach of each platform to decide which to choose. Although the features are similar, not everything is equal. Snapchat has a much younger demographic than Facebook and Instagram, so it’s important to be selective about which platform you use.

More platforms will begin to offer overlapping features, so brands will need to take the time to research and invest in the one that will reach their demographic the best. Marketers need to take advantage of the analytics and data insights that each platform now offers. Consider which platform offers the best return for you, and go from there.

  1. Video is a Strong Strategy

Video content has become increasingly valuable and popular, making it impossible for brands to ignore. Video is the best type of content to generate engagement. Facebook videos usually receive more likes and shares than links, pictures, or any other type of content.

Having the ability to create video content, and strategizing to tie it into written content, will be one of the top trends of 2018.

Social media allows brands and marketers to connect with their audience, create and distribute strong content, and build a following around their brand. To reap all of the benefits that come with social media branding, you have to keep up with the current trends. Shifts in social media happen so frequently, so staying one step ahead of the trends is vital.

The Found Gen can help you develop a content and social media plan and create your posts for you, ensuring maximum engagement. Give us a shout.

15 Stats You Should Know About Content Marketing: It’s all in the data

Content marketing can help you achieve many things. It builds your brand identity. It creates brand loyalty. It educates potential customers, and lets them engage directly with you.

Content creation is an obvious (and important) piece of the strategy, but content marketing is much more. It’s about how your content gets noticed and how effective it is. But, you need the right kind of content, on the right channels, and targeted to the right groups of people. And, you need to measure its results.

We know content marketing is the best strategy to help you drive new leads. Don’t take our word for it. Here are 15 content marketing stats that you should know:

  1. Companies that published 16 or more blog posts per month got almost 3.5 times more traffic than companies that published 0-4 monthly posts.
  2. 43% of people say they skim blog posts.
  3. Only 30% of B2B marketers say their organizations are effective at content marketing.
  4. 72% of adult internet users use Facebook.
  5. Facebook sends 82% of social media traffic to longer stories on the web and 84% of social traffic to shorter news articles.
  6. 59% of Instagram users are on the platform daily, including 35% who visit several times a day.
  7. 90% of all marketers say that their social media efforts have generated more exposure for their businesses.
  8. At least 61% of businesses investing a minimum of six hours per week in social media marketing saw improvements in search engine rankings.
  9. 54% of marketers say increasing engagement rate is their top email marketing priority.
  10. 15% of marketers say their company does not regularly review email opens and clicks; only 23% say they have integrated their website and emails to track what happens after a click.
  11. The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers, respectively.
  12. Lack of resources, such as staff, funding, and time remains the biggest obstacle to successful lead generation for 61% of B2B marketers.
  13. Emails with personalized subject lines are 26% more likely to be opened.
  14. 64% of B2B marketers outsource writing.
  15. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.

Let us help you create a content marketing strategy that works for you. We’ll craft your content and make sure it reaches the right people. Give us a call today.

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