What we do We Tell Our Clients' Stories

We recognize & believe in the new demand for content excellence that permeates the economy. Every business needs to establish a connection with their clients. We create and share our clients' stories to do just that.

Blogs & Articles

Original content, designed to engage your audience on the topics that interest them most – when they want it most.

Email Marketing

Hate spam? Us too. Our email campaigns are designed, written and published with attention to detail and open rates

eBooks & Whitepapers

Informative. Innovative. Results-driven. Our eBooks and white papers are well-researched, developed and written with your goals in mind.

Business Plans

With over 200 in our pocket, business plans are geared to help entrepreneurs define what they’re selling, who to, and how they plan to succeed.

Creative Solutions

Marketing is not a one-size fit all world. With custom solutions and tailored strategies, we create the best approach for your brand.

Social Media

Go beyond coaching and advice. We manage your profiles entirely – from posting to interacting and everything in between.

Our Approach Discover. Develop. Deliver.


blogs written


social posts shared


cups of coffee consumed

Why The Found Gen? Because we make you look good.


Uncommon Talent

With exceptionally talented writers and marketers, our team works diligently to capture your brand’s voice and enhance it through innovative, concise and unique content that delivers unparalleled results.

Unlimited Expertise

Our talent lies in uncovering and sharing your expertise with your audience. We specialize in researching and capturing not only your industry and your brand, but your individual message.



Unmistakable Drive

We work hard, day in and day out, to ensure you consistently receive top-quality content and customer service. We believe in our clients and take pride in delivering the absolute best – at all times.

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Work with us

Find out what all the fuss is about

Let's Talk
Meet the team Barça Fans Among Other Things
Kristin Abele Creative Partner
James Schulman Managing Partner
Robyn Saunders Operations Manager
Alan Garcia Director of Search & Tech
Erica Sweeney Writer
Karey Mackin Writer
Ana Cuevas Office Manager

Our Secret Sauce

Our dedicated team gets to work early, stays late, guzzles coffee, edits the OED and cavorts with the marketing gods to ensure your brand gets the recognition it deserves. To us, writing is more than a gig. It's an art form, a passion, a true calling. We love what we do - and because of that - we're able to craft content that tells a story (your story) and leaves a big impact.

Don't just take our word for it! What our clients are saying
Miami DDA
LVE! Clothing
Thr33fold Studio
Drew Kern
Kamalame Cay
Visa Business Plans
SalesPartners Miami
Blueprint 22
RKE Law Group
Content is King Just a hint of our daily drivel

Get Organized: How a Content Calendar Can be a Lifesaver

How many times have you found yourself scrambling to come up with a topic for a blog post that needs to be posted in a couple of hours? It happens to all of us probably more times than we care to admit.

Producing a steady stream of valuable content is one of the best inbound marketing tactics businesses can use. But, ideas (and content) don’t happen overnight. Creating good quality content can be a tough and exhausting job.

As a content marketer, a content calendar can help save you time and energy—and, get you organized. Here’s how:

It acts as a vault for your brainstorming/ideas.

After you’ve chosen a calendar template that works for you, you can begin filling it with important dates throughout the year. Different holidays, industry events, campaigns, launches of new product/services, annual promotions, and busiest/slowest periods of the year are all important to keep in mind as a content marketer.

By brainstorming important content ahead of time, you’ll never have to scramble to find something valuable to write about again.

You’ll publish and promote content on time.

 After you’ve brainstormed all of the important content in your calendar, publishing dates for all of the content need to be scheduled in as well. And, don’t forget to include any supporting activities that promote each piece of content. For example, if you’re promoting each blog post by posting a link on social media, include that in the calendar, too. Promotional activities are extremely important and deserve the same level of attention as the content they’re pushing.

You can schedule months in advance. 

The more content you add to your calendar, the more likely you are to have a steady flow of relevant pieces that can be produced and published quickly. To avoid scrambling at the last minute, schedule at least one month in advance. But remember, flexibility is important when it comes to creating content, as well. If unexpected opportunities pop up, you don’t want to overlook them simply because you already have content planned. The great thing about a content calendar is that you can always go back later for an idea you don’t use right away. 

Creating a content calendar isn’t difficult, but it does a little time, effort and brainstorming. However, all of the effort you put into it will be rewarded when you’re able to consistently produce valuable content. Need some help with your content? Let’s talk.

Which Types of Content Can Be Upcycled into a Lead-Generating eBook?

Content marketing isn’t all about social media and blogging. Great content can come in a variety of forms. eBooks, in fact, can be incredibly valuable for your clients. They allow you to showcase your authority on a subject in more depth than regular blog and are great for generating leads. So, eBooks should play a major role in your content marketing strategy.

The only downside to eBooks? They take a lot of work to create. But, what if you could repurpose your existing content and turn it into an eBook in less time? Well, you can.

Every content marketer is sitting on valuable content that’s already been produced and can be repurposed. Take that content, dust it off, and turn it into an impressive eBook. Here are some types of content that can easily be turned into an eBook:

Blog posts and articles

This one’s sort of obvious, but so many content marketers don’t take advantage of their old blog posts and articles. There’s a super high chance that you have a blog full of articles on similar topics. These can be packaged into a useful guide or eBook for your audience.

Surveys, research, and reports

Data can help you sell your business to potential new customers. Anything that contains data is a goldmine for an eBook. Whether it’s research on your products, customer surveys, or annual reports, you’ll want to share it with your audience.


Presentations go hand in hand with authority and expertise, and they’re meant to communicate a subject thoroughly to an audience. Don’t let valuable communication pieces like presentations go to waste. Presentations are usually super easy to turn into eBooks because they tend to follow an informative narrative and feature engaging data.

Niche content

Some subjects may be too broad for eBooks, but niche subjects (and existing content) are perfect for eBooks. Maybe you have reports, fact sheets, graphics or more—these items make great eBooks.

Promote your new eBook  

If you’re looking for a way to reuse your original article or blog post, use it to promote your eBook! Give the original piece new life by sharing it on social media again to let your audience know you’re working on new content for them.

There are always new opportunities to make the most of your content. Need help with your content? Let’s talk about how we can tell your story!

What Even is Content? Hint: It’s More than a Bunch of Words Filling Up Your Blog

Think of it like this: Your blog is the front door of your brand. Is it covered in cobwebs, in need of a few swipes of paint, a broken key in the lock, and months of unanswered mail piling up in front of it? Or does it look like #thatpinkdoor? (Go ahead. Search it up on Instagram. We’ll wait for you.)

One door scares everyone away, except maybe serial killers or robots who don’t care about aesthetics. And the other? Well, there are almost 8k posts on Instagram devoted to pictures taken by as many people of #thatpinkdoor.

That’s what content does. It either invites people in or sends them away. It’s defined as compelling information that informs, engages, or amuses, and adds a benefit to the person who consumes it. Make it so readable, they want to read it twice. No, make it so interesting, they want to bookmark it.

How’s your content doing? Here are three easy ways to make it better:

  1. Pay attention to SEO keywords, but not too much attention. I know a lot of writers who jam-pack their blog posts with keywords and backlinks in order to increase visibility in search results, but sorely neglect their content. If it’s not compelling content, only bots will be interested.
  2. Audit frequently. One expert compared auditing your content to flossing: if you only do it once a year, you’re going to be in trouble at your next dentist appointment. Regularly check up on your links, get rid of outdated content, evaluate your SEO effectiveness, and make sure you’re staying true to your well-planned editorial calendar.
  3. Remember the long-game. Patience in a content strategy is essential, so stick with it. At The Found Gen, we always remind our clients that Rome wasn’t built in three months, but we weren’t managing that particular content.

There’s definitely a balance to consider between your on-site content – is it making healthy conversions to sales? – and off-site content, like creating link networks and building your brand’s reputation.

If you ever want to talk about this in-depth and specific to your own content, give us a call. We love this stuff.

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