What we do We Tell Our Clients' Stories

We recognize & believe in the new demand for content excellence that permeates the economy. Every business needs to establish a connection with their clients. We create and share our clients' stories to do just that.

Blogs & Articles

Original content, designed to engage your audience on the topics that interest them most – when they want it most.

Email Marketing

Hate spam? Us too. Our email campaigns are designed, written and published with attention to detail and open rates

eBooks & Whitepapers

Informative. Innovative. Results-driven. Our eBooks and white papers are well-researched, developed and written with your goals in mind.

Business Plans

With over 200 in our pocket, business plans are geared to help entrepreneurs define what they’re selling, who to, and how they plan to succeed.

Creative Solutions

Marketing is not a one-size fit all world. With custom solutions and tailored strategies, we create the best approach for your brand.

Social Media

Go beyond coaching and advice. We manage your profiles entirely – from posting to interacting and everything in between.

Our Approach Discover. Develop. Deliver.


blogs written


social posts shared


cups of coffee consumed

Why The Found Gen? Because we make you look good.


Uncommon Talent

With exceptionally talented writers and marketers, our team works diligently to capture your brand’s voice and enhance it through innovative, concise and unique content that delivers unparalleled results.

Unlimited Expertise

Our talent lies in uncovering and sharing your expertise with your audience. We specialize in researching and capturing not only your industry and your brand, but your individual message.



Unmistakable Drive

We work hard, day in and day out, to ensure you consistently receive top-quality content and customer service. We believe in our clients and take pride in delivering the absolute best – at all times.

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Work with us

Find out what all the fuss is about

Let's Talk
Meet the team Barça Fans Among Other Things
Kristin Abele Creative Partner
James Schulman Managing Partner
Robyn Saunders Operations Manager
Alan Garcia Director of Search & Tech
Erica Sweeney Writer
Karey Mackin Writer
Ana Cuevas Office Manager

Our Secret Sauce

Our dedicated team gets to work early, stays late, guzzles coffee, edits the OED and cavorts with the marketing gods to ensure your brand gets the recognition it deserves. To us, writing is more than a gig. It's an art form, a passion, a true calling. We love what we do - and because of that - we're able to craft content that tells a story (your story) and leaves a big impact.

Don't just take our word for it! What our clients are saying
Miami DDA
LVE! Clothing
Thr33fold Studio
Drew Kern
Kamalame Cay
Visa Business Plans
SalesPartners Miami
Blueprint 22
RKE Law Group
Content is King Just a hint of our daily drivel

The Power of a Hotel’s Insider Secrets: Get Your Guests in the Know and They’ll Never Leave

Good books don’t give up all their secrets at once. Stephen King said that, and we agree. In fact, we say the exact same thing about the clients and brands we help build – especially our hoteliers.

It’s no secret that hotel guests value complimentary meals and drinks over most of the other usual perks. It’s hard to find a guest today who doesn’t know your hotel’s well-advertised free breakfast, not to mention your happy hour fare.

But have you considered offering something more unique? More guest-specific? More insider-esque?

See, there is power in spilling your more special secrets seemingly one guest at a time. Giving out off-the-menu perks, special rates, and even tiny freebies cultivates a generous, highly personalized, and attentive atmosphere. Guests on the receiving end of your front desk’s random acts of kindness will feel it, and you’ll feel their loyalty grow in direct response. Same goes for hyper-targeted email and social media campaigns.

There are a few simple ways to achieve this boutique, almost small-town vibe that’s trending among frequent travelers. Here are some of our favorites:

  • Work your analytics to discover more than the basics about your guests. Check out their social media to learn their likes and dislikes, from hobbies to fitness profiles and family life. You never know the trends you can foresee by simply studying your client base more closely.
  • While we’re talking about social media, make sure to build real relationships with them through engaged conversations. Think real-time responses and real-time service. It also doesn’t hurt to have some Instagram-able scenes scattered throughout your property so brand ambassadors can spread the word. It works.
  • Forget about the usual perks: room upgrades, discounted drinks, and happy hour freebies. Those are expected at this point, and don’t help you stand out. Instead, consider partnering with an area restaurant that really matches your guests’ aesthetic, from steak houses that can handle large groups, to fun spots for families, and healthy options for those travelers who don’t want to gain the dreaded travel ten!
  • In-room perks are the new black. Women tend to love the spa treatments, and male guests are typically drawn to the minibar. Consider offering free, personalized room service on your traditionally low-occupancy days.

One final tip: Loosen up your hotel’s loyalty program, which tend to keep guests at one hotel brand where they’re most invested.

If you’re a hotelier interested in fresh branding concepts to set you apart from the rest of hotel row, give us a call. We’ve always got a suite deal for you at The Found Gen.

How to Target Baby Boomers with Your Content: So much focus is put on millennials, but baby boomers are still a viable audience

Millennials are all aboard the social media and content marketing train, so it makes sense that a lot of businesses target this demographic. But, what about baby boomers? 

Although baby boomers weren’t born in the middle of the digital era, they still use Google to seek out services and products. Plus, they usually have more money to spend than younger generations. It’s extremely smart to reach out to baby boomers through your content marketing—but, you can’t use the same methods for targeting millennials and Gen Xers.

Here are some tips for creating a content marketing strategy that will help you reach baby boomers:

  1. Use a clean, clear format

Formatting is a huge factor that needs to be considered. A lot of older baby boomers may have difficulty reading small fonts and finding what they need in a cluttered layout. It’s important to use modern fonts and clean layout with a lot of white space when you present your content so your audience can read and navigate through the content easily.

  1. Tailor your language and tone

Language has been, and always will be, relevant to get your message to the desired audience. So, what may be common terms for millennials could mean something totally different or make zero sense to a baby boomer. Make sure your language is skewed to the audience you’re writing to. The best way to do this is to spend time listening to your audience. You’ll get a great sense of how they communicate, and you’ll be able to write the content specifically for them.

  1. Write concise, relevant headlines

Writing good, truthful headlines is essential for any kind of writing you do but it’s especially important when it comes to writing for baby boomers. For example, clickbait will not resonate with baby boomers. Instead, use a thought-provoking headline that offers clear value and accurately describes what information is being presented. By keeping your headlines straightforward and honest, you’re inviting your readers to learn something from the content.

  1. Promote, promote, promote

Once your content is created, it’s just as important that you promote it wisely. And, you can easily reach baby boomers on social media, just like younger generations. Facebook’s demographics are skewed toward the older demographic, while Snapchat is used more frequently by younger demographics. Make sure you promote your content on the platform where you know your audience is looking.

Tailoring your content to your specific target audience is always important. You need to have a well-thought-out content marketing strategy to catch your audience’s attention. Need some help with your content strategy? Let’s talk. 

How to Successfully Delegate Your Content

At The Found Gen, we believe you can do anything, but not everything. Just kidding. That’s what David Allen believes, and we know this because literally everyone on Pinterest has his words formatted in inspirational all-capped fonts on a brightly colored background.

I mean, we mostly agree with Mr. Allen, but we also know a secret to being able to do anything and everything. It’s called outsourcing. Also known as delegating.

Also known as what we do here at The Found Gen.

We help companies like yours do everything. Maybe you want to grow your community, but aren’t sure the best way to do so; we can do that for you. Perhaps you want your company to stand out in an otherwise crowded industry, inspiring supreme confidence and authority in the services you offer; we can do that for you. Could be you finally realize you need a social media presence and a solid, winning direction; we can do that for you.

“It’s just…here’s the problem…no offense, The Found Gen…but we want to do it ourselves. Because we know our company best, and…you know how it is…”

Actually, we do. We know how it is, and we understand your hesitation. But we also know your company in a much different way than you ever could, since we see it as content and marketing professionals with years and years of words and ideas in our portfolios. We see instantly what’s missing, and we know exactly where to find it.

Our advice? Delegate the work to us.

Here are a few ways you can make the delegating process truly pain-free:

  • Educate us. Tell us the non-negotiable messages you want to share, and be honest when we talk about goals. Show us the styles of sites and writing you like, and tell us why you gravitate toward them.
  • Commit to a content calendar. Our goal is always to plan so well that there are no surprises. Except for the good ones, like “How did we reach so many followers?”
  • Be prepared for the long game. Very rarely does a marketing and content campaign become viral and lead to an overnight success situation. It’s going to take a minute, so be sure you’ve got the budget and patience to ride a wave that doesn’t always travel toward the shore; sometimes it heads sideways, and that’s okay, too. Think in terms of years, not minutes.

Above all, trust us. You’ve done your homework and found us to be the best team to take your company’s brand to the next level. Trust us because you trust your instincts.

Basically, surround yourself with great people and get out of the way. Ronald Reagan said that, and we totally agree. Which is why we formatted his words in an all-capped inspirational font and threw it on a brightly colored background.

We can give you one if you’d like.

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