What we do We Tell Our Clients' Stories

We recognize & believe in the new demand for content excellence that permeates the economy. Every business needs to establish a connection with their clients. We create and share our clients' stories to do just that.

Blogs & Articles

Original content, designed to engage your audience on the topics that interest them most – when they want it most.

Email Marketing

Hate spam? Us too. Our email campaigns are designed, written and published with attention to detail and open rates

eBooks & Whitepapers

Informative. Innovative. Results-driven. Our eBooks and white papers are well-researched, developed and written with your goals in mind.

Business Plans

With over 200 in our pocket, business plans are geared to help entrepreneurs define what they’re selling, who to, and how they plan to succeed.

Creative Solutions

Marketing is not a one-size fit all world. With custom solutions and tailored strategies, we create the best approach for your brand.

Social Media

Go beyond coaching and advice. We manage your profiles entirely – from posting to interacting and everything in between.

Our Approach Discover. Develop. Deliver.

1,297

blogs written

195,602

social posts shared

31,291

cups of coffee consumed

Why The Found Gen? Because we make you look good.

 

Uncommon Talent

With exceptionally talented writers and marketers, our team works diligently to capture your brand’s voice and enhance it through innovative, concise and unique content that delivers unparalleled results.

Unlimited Expertise

Our talent lies in uncovering and sharing your expertise with your audience. We specialize in researching and capturing not only your industry and your brand, but your individual message.

 

 

Unmistakable Drive

We work hard, day in and day out, to ensure you consistently receive top-quality content and customer service. We believe in our clients and take pride in delivering the absolute best – at all times.

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Work with us

Find out what all the fuss is about

Let's Talk
Meet the team Barça Fans Among Other Things
Kristin Abele Creative Partner
James Schulman Managing Partner
Robyn Saunders Operations Manager
Alan Garcia Director of Search & Tech
Erica Sweeney Writer
Karey Mackin Writer
Ana Cuevas Office Manager

Our Secret Sauce

Our dedicated team gets to work early, stays late, guzzles coffee, edits the OED and cavorts with the marketing gods to ensure your brand gets the recognition it deserves. To us, writing is more than a gig. It's an art form, a passion, a true calling. We love what we do - and because of that - we're able to craft content that tells a story (your story) and leaves a big impact.

Don't just take our word for it! What our clients are saying
Rokk3r
Miami DDA
LVE! Clothing
Thr33fold Studio
Drew Kern
Kamalame Cay
Respice
Visa Business Plans
SalesPartners Miami
Blueprint 22
RKE Law Group
ADS Law
Shairlook
Content is King Just a hint of our daily drivel

Are These Content-Creation Roadblocks Plaguing You? Here’s how to overcome them

Most businesses know they need content and a content marketing strategy. But, they have no idea how to how to take the first step. Trust us, we understand.

A lot goes into content creation. You have to know your audience and set clear goals for what you want out of your content. Then, there’s drilling down into the services or products that your business provides to develop topics for the types of content that can best reach your audience.

Getting there takes time and effort. So many businesses face roadblocks in their path to creating content. If any of these content-creation barriers are plaguing you, get in touch with us today so we can help.

You have no strategy.

Blindly creating content without a purpose or plan will get you nowhere. This is why there’s so much content out there that falls into a black hole. You need a goal in mind and a clear picture of your target audience, so that you know what type of content they are most interested in.

Content needs to include solid information that answers questions for people or solves problems—and, it needs to be better than any similar content out there. And, once you have actually created the content, you need to have a plan for getting it in front of audiences, through email marketing or social media. Thinking all of this through will get you great results.

You put it off altogether.

Creating great content takes a lot of time and brainpower that you probably don’t have. Too often, companies put off content creation and marketing in general because it’s too time consuming and they don’t have anyone on staff to tackle it. But, procrastinating or neglecting your content creation can sometimes give your competitors an edge. If you don’t have time to create content, hire a professional to help.

You lack brand awareness.

Even if you are creating content, it might not be the right type of content, especially if you lack brand awareness. Truly understanding your brand and letting that drive your content is the only way to really connect with audiences. You need to offer the right information in the right way and include calls to action that get your business the outcome it’s looking for, whether it leads to a purchase or other touch point.

Don’t let these roadblocks stop you from implementing a content marketing plan. We can help. Give us a call today.

Why You Shouldn’t Handle Your Own Social Media: You need a professional strategy

It’s a simple fact: businesses shouldn’t handle your own social media accounts. Chances are you don’t really know how to do social media the right way and probably don’t have the time. That’s why you should hire a professional.

When you hire a professional marketer to take charge of your social media accounts, you’ll get a wealth of expertise that can truly benefit your business. Here’s what they can do for you:

Share Their Knowledge

Sometimes, people assume that if they know how to use social media, they can run a business page. Or, that any teenager or millennial can run a successful social media campaign. But, that’s not true. There’s a lot more to it than simply posting pictures and links.

Social media marketing experts understand analytics, reporting, monitoring for mentions, content, the importance of interactions, and more. They can bring their extensive knowledge to your business so that your reach grows.

Give Your Social Media Time and Attention

Social media needs to be an organized task. It can’t be approached haphazardly or as an afterthought—not if you want results anyway. Most staff members don’t have the time to give social media accounts the attention they deserve, and they many not particularly enjoy doing it. Social media experts will post regularly, keep all information current, respond to comments and requests, and lots more. They will also monitor analytics and work to grow your audience.

Create Valuable Content

Social media experts will guide you through deciding what kinds of content you want to share, and actually create the content for you. They know what content will work best and can help tailor content to reach your desired customers. The most-shared content is usually content that’s was created especially for your business.

Strategize to Get the Best Results

Simply setting up social media accounts and posting occasionally just doesn’t cut it. You need an actual strategy that includes planning, reporting, and producing results. Experts keep up with social media trends, and this is an essential part of a social media strategy. An all-encompassing social media strategy will help you identify the most effective social media platforms, the content that works, and more. It’s an intentional effort that will build your brand.

Help You Make Your Mark

Your customers are on social media, and you should be too. Social media helps businesses make a mark, and a top-notch strategy can help you rise above the competition. You can directly connect with customers and showcase your products or services—both of these are great for your bottom line.

Hiring a social media marketer is a worthwhile investment. It will grow your customer base and expand your reach. Let The Found Gen’s social media experts create a strategy for you. Get in touch today.

How to Handle a Social Media Crisis: It’s all about your reaction

Social media is great for business—most of the time. It’s a great place to showcase your business and engage with customers, but sometimes mistakes happen or crises occur.

Businesses should handle these situations with care. Social media gaffs can happen in an instant and get out of control before you know it. You don’t want to make these instances worse, but you can’t neglect the situation.

If you have a social media crisis on your hands, here are some tips for handling the situation:

  1. Plan Before the Crisis

Because most businesses are on social media these days, you should create a plan for when a crisis occurs. Crises can include anything from a problem that your business is inadvertently involved with, an angry customer, or general social media mistake. Being prepared will help you be proactive when issues arise.

The plan should include how to respond to negative comments and when to release a statement. Should you disable commenting, or hide or delete posts? Also, identify the person responsible for handling crises and make sure they have clear instructions for what to do.

  1. Keep an Eye on the Situation

Things can get out of hand quickly on social media, so you have to stay on top of it. Keep track of anything and everything, including negative hashtags, number of reactions, comments, and shares. What are people posting? How far has the crisis extended? Understanding the scope of the situation will help you create a plan for what to do.

  1. Own Up

How you handle a social media crisis can make or break your business. People will notice, and remember (for at least a little while). Having a clear plan and assessing the situation are essential first steps, then you have to take responsibility. This may mean posting a statement on social media and responding to comments—both good and bad. People will appreciate your transparency.

No one wants or expects a social media crisis, but they can pop up from time to time. Handling the situation with care is essential to diffusing it and moving on.

Contact Us

CALL US AT

786.505.6646

MAIL US AT

INFO@THEFOUNDGEN.COM

FIND US AT

95 MERRICK WAY, CORAL GABLES, FL 33143