What we do We Tell Our Clients' Stories

We recognize & believe in the new demand for content excellence that permeates the economy. Every business needs to establish a connection with their clients. We create and share our clients' stories to do just that.

Blogs & Articles

Original content, designed to engage your audience on the topics that interest them most – when they want it most.

Email Marketing

Hate spam? Us too. Our email campaigns are designed, written and published with attention to detail and open rates

eBooks & Whitepapers

Informative. Innovative. Results-driven. Our eBooks and white papers are well-researched, developed and written with your goals in mind.

Business Plans

With over 200 in our pocket, business plans are geared to help entrepreneurs define what they’re selling, who to, and how they plan to succeed.

Creative Solutions

Marketing is not a one-size fit all world. With custom solutions and tailored strategies, we create the best approach for your brand.

Social Media

Go beyond coaching and advice. We manage your profiles entirely – from posting to interacting and everything in between.

Our Approach Discover. Develop. Deliver.


blogs written


social posts shared


cups of coffee consumed

Why The Found Gen? Because we make you look good.


Uncommon Talent

With exceptionally talented writers and marketers, our team works diligently to capture your brand’s voice and enhance it through innovative, concise and unique content that delivers unparalleled results.

Unlimited Expertise

Our talent lies in uncovering and sharing your expertise with your audience. We specialize in researching and capturing not only your industry and your brand, but your individual message.



Unmistakable Drive

We work hard, day in and day out, to ensure you consistently receive top-quality content and customer service. We believe in our clients and take pride in delivering the absolute best – at all times.

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Work with us

Find out what all the fuss is about

Let's Talk
Meet the team Barça Fans Among Other Things
Kristin Abele Creative Partner
James Schulman Managing Partner
Robyn Saunders Operations Manager
Alan Garcia Director of Search & Tech
Erica Sweeney Writer
Karey Mackin Writer
Ana Cuevas Office Manager

Our Secret Sauce

Our dedicated team gets to work early, stays late, guzzles coffee, edits the OED and cavorts with the marketing gods to ensure your brand gets the recognition it deserves. To us, writing is more than a gig. It's an art form, a passion, a true calling. We love what we do - and because of that - we're able to craft content that tells a story (your story) and leaves a big impact.

Don't just take our word for it! What our clients are saying
Miami DDA
LVE! Clothing
Thr33fold Studio
Drew Kern
Kamalame Cay
Visa Business Plans
SalesPartners Miami
Blueprint 22
RKE Law Group
Content is King Just a hint of our daily drivel

Five Stars: How to Generate Great Reviews and Testimonials

If you’re a hotelier trying to stand out among all the hotel options for your favorite travelers, you’re probably pretty exhausted. It’s difficult, isn’t it?

No matter how hard you work, let’s be honest: One less-than-stellar Yelp review can really pack a punch. Ouch.

Is there an easier way to achieve five-star status? Maybe. Here are some of our favorite ways to boost your brand with data, hotelier or not:

  • Get to know your guests before they arrive. Did you know that one of the prime reasons guests return to your property is because of recognition? It’s true. Why not use your data to target your top hundred guests, compiling a useful dossier on their birthdays, career developments, and even anniversaries?
  • Data does more than provide you with dates and alerts; it also tracks your guests’ behavior and actions while on property. Is the spa underused? Then give guests with a multi-night stay a complimentary spa treatment. Reward frequent bookers with a free night’s stay as your personalized thanks.
  • Assess customer ratings and recommendations, and act on the results. Where are your guests spending their money? What can they afford? What perks make a room worth the rate? Any feedback is valuable…and actionable. Capitalize on those findings and pre-emptively create effective marketing campaigns to engage customers on an individual basis.
  • Pay attention to your social media mentions. Guests rely on each other to give honest feedback about your property and customer service, so their opinions matter. Their profiles can also provide an even deeper demographic analysis for your marketing team to use to target them and like-minded prospective guests.

Remember: Data is good, but don’t give it too much power. The true measure of a hotel’s future success is the relationship between you and your guests. Combine both to give yourself a competitive advantage over others.

And while you’re at it, enlist the branding and marketing services of The Found Gen to catapult you to the next level. Yes, we can really pack a punch. But this time, it won’t hurt.

4 Reasons You Need to Hire Out Your Content Writing: It will save you the time and stress of doing it yourself

It won’t shock you—or maybe it will—that blogging definitely benefits your business. But, what may actually come as a shock is the amount of time and effort blogging truly takes. If you’re on the fence about blogging but can’t make the time commitment, it may be time to hire out your content writing.

Having a well-maintained and current blog positions you as an expert in your industry. It’s a great way to educate potential clients and solve their problems, and it sets you up to be discovered in more ways online. But, creating thoughtful, powerful content is as time-consuming as it is beneficial.

Here are some reasons why hiring out your content writing makes sense:

  1. There’s never enough time

Running your own business takes a lot of work and time. A well-written, detailed blog post often takes, at the very minimum, a few hours to write. Juggling your client and customer commitments is enough without having to create a content strategy and write blogs. A good blog copywriter will save you so much time and stress.

  1. Writing isn’t your favorite

Writing isn’t everyone’s preferred method of communicating. Some people dread writing to the point where it will never get done or the quality will suffer because of your lack of passion for writing. If blogging isn’t in your wheelhouse, there are plenty of people—like us—who would love to take it over. It’s definitely OK to utilize someone else’s passion for writing to enhance your business’s presence online.

  1. You need an outside perspective

When you’re so close to a topic, it can be hard to write about it in terms that are easy to understand by your targeted clients. If you need a set of fresh eyes to bring an outside perspective to your topics and writing, a copywriter is a worthwhile investment.

  1. You need a committed marketing strategy

The best time to hire a blogger is when you’re looking to create a sustainable strategy that results in more leads over time. Businesses that blog see 97% more hits to their website than businesses without a blog.  It may take your blog awhile to build momentum, but once it’s had time to kick in, having a blog can really drive business to your website.

A blog can help you make a lasting connection with your customers and audience. Hiring out your content writing to a skilled copywriter gives your blog the strong foundation it needs to increase your web traffic and overall business. Need some help with your content? Let’s talk.

The Power of a Hotel’s Insider Secrets: Get Your Guests in the Know and They’ll Never Leave

Good books don’t give up all their secrets at once. Stephen King said that, and we agree. In fact, we say the exact same thing about the clients and brands we help build – especially our hoteliers.

It’s no secret that hotel guests value complimentary meals and drinks over most of the other usual perks. It’s hard to find a guest today who doesn’t know your hotel’s well-advertised free breakfast, not to mention your happy hour fare.

But have you considered offering something more unique? More guest-specific? More insider-esque?

See, there is power in spilling your more special secrets seemingly one guest at a time. Giving out off-the-menu perks, special rates, and even tiny freebies cultivates a generous, highly personalized, and attentive atmosphere. Guests on the receiving end of your front desk’s random acts of kindness will feel it, and you’ll feel their loyalty grow in direct response. Same goes for hyper-targeted email and social media campaigns.

There are a few simple ways to achieve this boutique, almost small-town vibe that’s trending among frequent travelers. Here are some of our favorites:

  • Work your analytics to discover more than the basics about your guests. Check out their social media to learn their likes and dislikes, from hobbies to fitness profiles and family life. You never know the trends you can foresee by simply studying your client base more closely.
  • While we’re talking about social media, make sure to build real relationships with them through engaged conversations. Think real-time responses and real-time service. It also doesn’t hurt to have some Instagram-able scenes scattered throughout your property so brand ambassadors can spread the word. It works.
  • Forget about the usual perks: room upgrades, discounted drinks, and happy hour freebies. Those are expected at this point, and don’t help you stand out. Instead, consider partnering with an area restaurant that really matches your guests’ aesthetic, from steak houses that can handle large groups, to fun spots for families, and healthy options for those travelers who don’t want to gain the dreaded travel ten!
  • In-room perks are the new black. Women tend to love the spa treatments, and male guests are typically drawn to the minibar. Consider offering free, personalized room service on your traditionally low-occupancy days.

One final tip: Loosen up your hotel’s loyalty program, which tend to keep guests at one hotel brand where they’re most invested.

If you’re a hotelier interested in fresh branding concepts to set you apart from the rest of hotel row, give us a call. We’ve always got a suite deal for you at The Found Gen.

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