Blogging is an effective and inexpensive way to enhance your marketing efforts, drive traffic to your site, and attract the right customers. Blogging gives you complete control. As a business, you can brand yourself however you choose through your blog, and tell your story how you want to tell it.
Studies have shown that blogging is the No. 1 way to generate leads and online sales for businesses. Still think you don’t need a blog? Here are a few more ways blogging can be a game changer for your business:
Bypass (some of) the algorithms
Businesses that don’t have a blog are giving social media platforms too much control over how their message is distributed. Of course, a social media presence is an important part of marketing, but relying solely on social media can often prevent businesses from controlling the way they deliver the message to their target audience. It’s all in the hands of that social media network’s algorithm.
Connect with your audiences
Social media messages are great, but they’re almost meaningless if they don’t bring your audience to longer articles and blog posts full of relevant, informative content. Without substantial information to back up your social media posts, audiences aren’t going to get the details they need to make a purchase or service decision.
In return, you have the opportunity to develop relationships with potential and existing customers. By allowing comments and asking your readers questions at the end of posts, you can start some great conversations. Remember to review and respond to all of your reader’s comments, which will help build trust with your customers.
Boost your SEO
Search engine optimization can be a scary word for a lot of businesses. It’s hard to keep up with all of the different rules of SEO. But, one thing search engines love is fresh, new content. Blogging is a great way to provide frequent SEO-approved content. If you consistently add new blog posts, Google and other search engines will recognize important keywords and increase your visibility on search engine results pages.
Establish your company as an industry leader
Providing valuable, expert content on your blog gives you to have an influence in your industry. Eventually, you could become the go-to resource for help and informative content. Gaining credibility with other companies in your industry is especially important, and blogging is a simple first step to becoming an industry leader.
Let people get to know your brand
Blogging gives you the ability to show a personal side of your company that potential and existing customers can’t see through any other marketing campaign. You can let the corporate standards, vision, and personality of the business show through in each blog post.
If you want more business, it’s clear that blogging increases your customer base. Posting blogs that offer understandable, reliable information is the first step to content marketing. If you want to start blogging but have no idea how, give us a call. At the Found Gen, we know the difference great content can make.