What we do We Tell Our Clients' Stories

We recognize & believe in the new demand for content excellence that permeates the economy. Every business needs to establish a connection with their clients. We create and share our clients' stories to do just that.

Blogs & Articles

Original content, designed to engage your audience on the topics that interest them most – when they want it most.

Email Marketing

Hate spam? Us too. Our email campaigns are designed, written and published with attention to detail and open rates

eBooks & Whitepapers

Informative. Innovative. Results-driven. Our eBooks and white papers are well-researched, developed and written with your goals in mind.

Business Plans

With over 200 in our pocket, business plans are geared to help entrepreneurs define what they’re selling, who to, and how they plan to succeed.

Creative Solutions

Marketing is not a one-size fit all world. With custom solutions and tailored strategies, we create the best approach for your brand.

Social Media

Go beyond coaching and advice. We manage your profiles entirely – from posting to interacting and everything in between.

Our Approach Discover. Develop. Deliver.


blogs written


social posts shared


cups of coffee consumed

Why The Found Gen? Because we make you look good.


Uncommon Talent

With exceptionally talented writers and marketers, our team works diligently to capture your brand’s voice and enhance it through innovative, concise and unique content that delivers unparalleled results.

Unlimited Expertise

Our talent lies in uncovering and sharing your expertise with your audience. We specialize in researching and capturing not only your industry and your brand, but your individual message.



Unmistakable Drive

We work hard, day in and day out, to ensure you consistently receive top-quality content and customer service. We believe in our clients and take pride in delivering the absolute best – at all times.

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Work with us

Find out what all the fuss is about

Let's Talk
Meet the team Barça Fans Among Other Things
Kristin Abele Creative Partner
James Schulman Managing Partner
Robyn Saunders Operations Manager
Alan Garcia Director of Search & Tech
Erica Sweeney Writer
Karey Mackin Writer
Ana Cuevas Office Manager

Our Secret Sauce

Our dedicated team gets to work early, stays late, guzzles coffee, edits the OED and cavorts with the marketing gods to ensure your brand gets the recognition it deserves. To us, writing is more than a gig. It's an art form, a passion, a true calling. We love what we do - and because of that - we're able to craft content that tells a story (your story) and leaves a big impact.

Don't just take our word for it! What our clients are saying
Miami DDA
LVE! Clothing
Thr33fold Studio
Drew Kern
Kamalame Cay
Visa Business Plans
SalesPartners Miami
Blueprint 22
RKE Law Group
Content is King Just a hint of our daily drivel

How to Handle a Social Media Crisis: It’s all about your reaction

Social media is great for business—most of the time. It’s a great place to showcase your business and engage with customers, but sometimes mistakes happen or crises occur.

Businesses should handle these situations with care. Social media gaffs can happen in an instant and get out of control before you know it. You don’t want to make these instances worse, but you can’t neglect the situation.

If you have a social media crisis on your hands, here are some tips for handling the situation:

  1. Plan Before the Crisis

Because most businesses are on social media these days, you should create a plan for when a crisis occurs. Crises can include anything from a problem that your business is inadvertently involved with, an angry customer, or general social media mistake. Being prepared will help you be proactive when issues arise.

The plan should include how to respond to negative comments and when to release a statement. Should you disable commenting, or hide or delete posts? Also, identify the person responsible for handling crises and make sure they have clear instructions for what to do.

  1. Keep an Eye on the Situation

Things can get out of hand quickly on social media, so you have to stay on top of it. Keep track of anything and everything, including negative hashtags, number of reactions, comments, and shares. What are people posting? How far has the crisis extended? Understanding the scope of the situation will help you create a plan for what to do.

  1. Own Up

How you handle a social media crisis can make or break your business. People will notice, and remember (for at least a little while). Having a clear plan and assessing the situation are essential first steps, then you have to take responsibility. This may mean posting a statement on social media and responding to comments—both good and bad. People will appreciate your transparency.

No one wants or expects a social media crisis, but they can pop up from time to time. Handling the situation with care is essential to diffusing it and moving on.

5 Branding Mistakes to Avoid: Be consistent, clear, and welcoming

A company’s brand identity is what attracts customers and sets it up for success in the marketplace. Branding connects with customers and establishes loyalty.

Brands should be clear, consistent, and welcoming so that people feel a connection with them. It should convey integrity and innovation. That should be the goal anyway, but branding can be a challenge.

When you’re developing your brand, be sure to avoid these mistakes:

  1. Inconsistency

Your brand should be memorable. This is essential to standing out among the competition. Branding should also be consistent so that it continues to be recognizable, so always establish brand guidelines. This should include rules for colors, logos, fonts, imagery, capitalizations, spacing, and other elements. This keeps everything consistent and familiar.

  1. Being Outdated

Anything related to your brand should be kept up-to-date. This can include marketing materials, websites, social media accounts, and more. Keeping everything cohesive and current maintains a strong connection with customers. Neglecting the details might create a negative image for customers that you’re not on top of things.

  1. Misspellings

Spelling and grammar matter. Your brand will likely not be taken seriously if you neglect these important details. Make sure any content that you deliver is consistent with your brand’s message and is clear and well written. Take the time to carefully review anything you put out to your customers.

  1. Not Being Team Focused

All members of your team are ambassadors for your brand. Any public interactions are important in carrying our your brand’s messaging. Train your team on the qualities of the brand, how to maintain a branded presence, and what their role is within the brand. Keep everyone informed of changes or updates to the brand.

  1. Neglecting the Mission

Successful brands have a clear, simple, strong purpose that’s well-defined. Creating strong core principles and a clear mission will keep your purpose in mind at all times, and it gives you a roadmap for connecting with people.

Branding is essential for companies to become recognizable and establish a presence in any market. A lot goes into successful branding, so tread carefully so you don’t make any mistakes.

If you’re struggling with aspects of your branding, let us help. Get in touch today!

How to Reach B2B Customers with Content: You’re still targeting people

Content marketing for business-to-business (B2B) customers is often very different from business to consumer. While the topics and structure of the content itself is what’s most different, many similarities exist.

B2B content, like all other content, must be impeccably written and strive to educate or entertain. And, ultimately, you’re still marketing to a person. These tips can help you reach B2B customers with content:

  1. Get Expert Information

Credibility is highly important in B2B content marketing, and using expert information is one of the best ways to establish credibility. Cite trade publications and include industry-specific data to back up your points. And, be sure to link back to any original sources.

B2B decision-makers appreciate authority. When you include industry-specific expert information, you’re providing them with the best knowledge that they need to make their important decisions. This also gives you an opportunity to share your ideas and broadens your content’s reach.

  1. Target Customers at Different Stages

B2B customers go through various steps before deciding whether to do business with you, so it’s crucial to target them with content at each stage. This can also expand your content’s reach and helps to increase the return on investment for the content.

In the early stages, customers may not know exactly what they want. That’s the time to establish a need for your product or service by highlighting its features, purpose, and how it can make a business more streamlined. At later stages, customers may know that your product exists but may be sifting through all the competition. This is the time to establish the value of what you offer and highlight what makes you different from your competitors.

  1. Use Storytelling

B2B customers like referrals and using real stories from real clients is one of the best ways to incorporate referrals into your content. Case studies and testimonials showcase your product or service in a practical sense. This reassures potential customers that they’re making the right decision. These stories should focus not only on you, but also how the B2B client was able to improve as a result of using your product or service.

If you’re wishing to target B2B customers with your content, we can help. We can create strategy for you so that you meet your goals. Get in touch today.

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