Blogging gives you a platform for sharing your knowledge and educating others about your industry. When done right, it is one of the best ways to attract customers.
Your blog is a way of selling yourself and your business without actually selling—or that’s what it should be. The goal of any blog should be to inform, entertain, or educate. It should never be overly promotional. Here’s why.
You Lose Credibility
People visit your site and read your blog because they want to know about your company and what you offer. Blogging is a form of content marketing, which differs from advertising. Content marketing focuses on building trust, not selling. Sharing valuable information with potential customers helps you establish credibility because it shows that you are transparent about what you’re offering. Establishing trust and integrity will make customers think of you when they are looking for a particular product or service.
It Turns People Off
When people are looking for information about something, they want content they can use, whether it’s tips, examples, or news. Essentially, they want answers to whatever problem they have. Blogs that aggressively tout the business and are too product or service focused can be a major turn off. No one likes a sales pitch, and most people can easily spot insincerity and inauthenticity. When your blog its too promotion, you will lose potential customers, and people are unlikely to revisit your blog.
It Decreases Engagement
When people think you’re not just out to sell something to them, they are more likely to engage with your content. They will revisit your blog, sign up for your email newsletter, like or follow you on social media, and contact you for more information. If you position your content in the right light and avoid being too promotional, customers will respond—61% of customers say they have made a purchase because of a blog post. So, that’s something to keep in mind.
The best way to make sure your blog features content that can best benefit your business and attract potential customers, you should hire a professional. The Found Gen can help you develop a content plan and create your blog posts for you, ensuring maximum engagement. Give us a shout.