Why Blogging is Good for Business

If you’re sitting out there twiddling your thumbs and waiting for the phone to ring, all we can say is – good luck! Consumers today are smart and savvy, and they don’t have time or interest in seeking you out.

While blogging isn’t the magic bullet to growing your business, it’s still an important part of an overall marketing and brand strategy. Maintaining an active blog keeps you front and center with customers, and so much more. Here are just a few of the many reasons why blogging is good for business.

Blogging helps bring you closer to the top of Google search results

While Google’s algorithms are sophisticated and always changing, the one thing that isn’t changing is the importance of delivering fresh and useful content. Maintaining an active blog is imperative for helping keep you at or near the top of search results. Your website’s SEO is dependent upon it.

Blogging establishes you as a thought leader in the industry

You know your stuff. Your team knows its stuff. Let the world know that you know your stuff! The majority of prospective customers do a lot of homework online before ever reaching out to a company for help. They may visit your site 5, 10, 20 or more times before ever making contact with you. Your blog plays a key role in introducing yourself to them and establishing that trust and authority. Customers want to buy from someone they feel knows their stuff – and that someone is you!

Blogging is the anchor for your other marketing initiatives

Effectively reaching new and existing customers means communicating with them in a variety of channels. Your blog serves at the anchor for these initiatives by providing relevant content to share via social media, include in newsletters, and cross-reference within your site.

So what are you waiting for? Get your blog in gear today – we’re ready to help.