Here’s the scenario: A tragedy occurs unexpectedly, as these things are wont to happen, and the social mediaverse responds immediately with sympathy, immediate solutions and offers to provide assistance, and emergency details as they roll in. But your company’s Twitter account relies on scheduled tweets, and so your message of “You guys! We are dying over the details of this North Avenue pied-a-terre! Come see!” falls very, very, very flat. As does your follow-up fifteen minutes later: “Accessorizing with pompoms. Who’s into it?”
Answer: No one at this very minute. Surprisingly, no one wants to weigh in on which paint color you’re debating for a client’s nursery, or which doughnut should end your sugar fast.
Oh, it gets worse. By the time you check in the next morning to your social media feeds, the responses your company is garnering are less than ideal. In fact, they’re downright damaging to your brand. You’ve lost followers and credibility. Damn you, scheduled tweets!
Twitter can make or break your brand. Here are a few ways we avoid disaster:
Listen. It’s easy to tweet. Even our great aunt has an account used exclusively for documenting her garden growth and political angst. But it’s not so easy to tweet well and become a valued influencer with your followers. It’s important to know what you’re doing.
If you’d ever like some help with your social media stream – or blog, branding, or general content – we’re here. Just ask.