Think of it like this: Your blog is the front door of your brand. Is it covered in cobwebs, in need of a few swipes of paint, a broken key in the lock, and months of unanswered mail piling up in front of it? Or does it look like #thatpinkdoor? (Go ahead. Search it up on Instagram. We’ll wait for you.)
One door scares everyone away, except maybe serial killers or robots who don’t care about aesthetics. And the other? Well, there are almost 8k posts on Instagram devoted to pictures taken by as many people of #thatpinkdoor.
That’s what content does. It either invites people in or sends them away. It’s defined as compelling information that informs, engages, or amuses, and adds a benefit to the person who consumes it. Make it so readable, they want to read it twice. No, make it so interesting, they want to bookmark it.
How’s your content doing? Here are three easy ways to make it better:
There’s definitely a balance to consider between your on-site content – is it making healthy conversions to sales? – and off-site content, like creating link networks and building your brand’s reputation.
If you ever want to talk about this in-depth and specific to your own content, give us a call. We love this stuff.