Lately, I only buy things from people I like. I buy my groceries from the lovely grocer near my house that’s right next to the poké place because it has all the foods my favorite foodie on Instagram buys. Plus, there’s the poké, which another Instagram influencer persuaded me to try and now I’m hooked. I buy undereye concealer from a beauty blogger with no bags, not counting her Louis Vuittons, and my current writing outfit is one I bought because my favorite fashion blogger wore the same one when she was in Paris.
Note: I am not in Paris, but I could be with this outfit.
There’s no denying that Insta-shopping is changing the way we decide to buy things. Yes, people respond to simple, visual-driven content. But is it right for your business?
Some things to consider before you dive in:
More than anything, whether you decide to open up an Insta-shop or not, we can still hone your identity and increase engagement between you and all your potential customers. It’s worth it. Because engagement indicates you’re solving problems for people around you and changing their lives, even if only a bit. That’s the whole point of social media.
I mean, just look at me. I’m totally dressed and ready for Paris. Next step? A ticket to Paris.
Let’s talk more about this, shall we? I’ll meet you at the mall…errrr…on Instagram.