Five Stars: How to Generate Great Reviews and Testimonials

If you’re a hotelier trying to stand out among all the hotel options for your favorite travelers, you’re probably pretty exhausted. It’s difficult, isn’t it?

No matter how hard you work, let’s be honest: One less-than-stellar Yelp review can really pack a punch. Ouch.

Is there an easier way to


4 Reasons You Need to Hire Out Your Content Writing: It will save you the time and stress of doing it yourself

It won’t shock you—or maybe it will—that blogging definitely benefits your business. But, what may actually come as a shock is the amount of time and effort blogging truly takes. If you’re on the fence about blogging but can’t make the time commitment, it may be time to hire out


The Power of a Hotel’s Insider Secrets: Get Your Guests in the Know and They’ll Never Leave

Good books don’t give up all their secrets at once. Stephen King said that, and we agree. In fact, we say the exact same thing about the clients and brands we help build – especially our hoteliers.

It’s no secret that hotel guests value complimentary meals and drinks over most


How to Target Baby Boomers with Your Content: So much focus is put on millennials, but baby boomers are still a viable audience

Millennials are all aboard the social media and content marketing train, so it makes sense that a lot of businesses target this demographic. But, what about baby boomers? 

Although baby boomers weren’t born in the middle of the digital era, they still use Google to seek out services and products.


How to Successfully Delegate Your Content

At The Found Gen, we believe you can do anything, but not everything. Just kidding. That’s what David Allen believes, and we know this because literally everyone on Pinterest has his words formatted in inspirational all-capped fonts on a brightly colored background.

I mean, we mostly agree with Mr. Allen,


Luring Business Travelers? This Is How to Focus Your Email Content

It’s common for hotels to see a lot of business during the weekend, but unfortunately, some may remain pretty quiet during the week. Increasing visits from business guests is a great way to improve your occupancy during the week—you just need to let them know you have their needs covered.


Three Keys to Building a Content Community

Do you ever look at your favorite Instagram account and wonder, “How did they get fifty thousand followers? I have two hundred.” Maybe you shrugged, liked the photo, and then left a supportive comment…which was replied to within the hour with a fire emoji and a thumbs up. You hearted


Location, Location, Location: Using Content to Position Your Hotel as the Perfect Home Base

Your hotel probably has all the amenities to that offer visitors a comfortable home-away-from-home stay. But, Location is actually your hotel’s best asset, and you need to show it off.

Through their web and email content, hotels need to describe the amenities and services they provide, but the content should


A Gentler, Kinder 2018: Three Ways to Add Charm to Your Content

Our clients always ask us the secret to social media success, and we just shrug. The secret may be that there’s really no one secret.

But if we look at the most successful campaigns we’ve created at The Found Gen, there’s often one key ingredient we’ve added to the mix


Your Content Strategy Needs to Involve LinkedIn. Here’s Why.

LinkedIn is one of the best places to network

Creating valuable content is the first step in any content marketing strategy. Your next step should be focused on sharing that content with the right audience. The key to reaching your target audience is first knowing who your audience is and


2018 Social Media and Content Trends to Know

SEO is so 2017. Today, our attention is being pulled in a million directions, and no amount of brilliant blog writing can fight for attention with video, micro influencers…and personalized content.

Want to stay ahead of the curve so your content gets the attention it deserves? Then we should really


Why Content Marketing is a Worthy Investment: The ROI is Unbeatable

Running a business can be costly, and too often, business owners don’t set aside a marketing budget. But, really, marketing is the only way you can grow your business.

Specifically, content marketing—creating content for your website or social media channels—is a powerful strategy for attracting new traffic and building your


Instagram Hacks: Do You Even Understand That Darn Algorithm?

Lately, Instagram’s algorithm is a total Rubik’s cube. And just when we think we’ve solved it, there’s a new change and our posts are once again buried and unseen.

Is that why only seven people liked my snap of my puppy in his turtleneck sweater?! Ugh.

That darn algorithm is


Is Your Website Content Customer-Centric? Hint: It Probably Isn’t

Today’s customers begin every search for products or services online. So, when they search for what you offer, what will they find? Think about this as you create content for your website.

If your content is focused too heavily on you and your business, you could be making a mistake.


Social Media is Transforming the Hotel Industry: Is Yours Fully Booked?

Yes, we’re on social media. We monitor our Yelp reviews…”

There’s more to social media than customer reviews, especially when it comes to increasing customer engagement. Our hotel clients understand that their best strategy inspires and moves their base to book. Their goal? No reservations. In more ways than one.