2018

5 Podcasts You Don’t Wanna Miss

Unless you’ve been caught under a rock or a very heavy piece of furniture, you’ve likely noticed that podcasts are all the rage right now. Every celebrity seems to have one,

2018

5 Instagram Story Tips for Hotels

Have you ever read a story so good that you wanted to jump right into its pages? Just turn up unannounced in Chapter Three, your bags swept off to your suite

2018

Get Better Results by Writing Actionable Content

Every company needs to be producing great content. But, great content can be variable. You may not have the time and effort necessary to create top-notch content only to

2018

Five Stars: How to Generate Great Reviews and Testimonials

If you’re a hotelier trying to stand out among all the hotel options for your favorite travelers, you’re probably pretty exhausted. It’s difficult, isn’t it?

No matter how hard you work, let’s be honest: One less-than-stellar Yelp review can really pack a punch. Ouch.

Is there an easier way to

2018

4 Reasons You Need to Hire Out Your Content Writing: It will save you the time and stress of doing it yourself

It won’t shock you—or maybe it will—that blogging definitely benefits your business. But, what may actually come as a shock is the amount of time and effort blogging truly takes. If you’re on the fence about blogging but can’t make the time commitment, it may be time to hire out

2018

The Power of a Hotel’s Insider Secrets: Get Your Guests in the Know and They’ll Never Leave

Good books don’t give up all their secrets at once. Stephen King said that, and we agree. In fact, we say the exact same thing about the clients and brands we help build – especially our hoteliers.

It’s no secret that hotel guests value complimentary meals and drinks over most

2018

How to Target Baby Boomers with Your Content: So much focus is put on millennials, but baby boomers are still a viable audience

Millennials are all aboard the social media and content marketing train, so it makes sense that a lot of businesses target this demographic. But, what about baby boomers? 

Although baby boomers weren’t born in the middle of the digital era, they still use Google to seek out services and products.

2018

How to Successfully Delegate Your Content

At The Found Gen, we believe you can do anything, but not everything. Just kidding. That’s what David Allen believes, and we know this because literally everyone on Pinterest has his words formatted in inspirational all-capped fonts on a brightly colored background.

I mean, we mostly agree with Mr. Allen,

2018

Luring Business Travelers? This Is How to Focus Your Email Content

It’s common for hotels to see a lot of business during the weekend, but unfortunately, some may remain pretty quiet during the week. Increasing visits from business guests is a great way to improve your occupancy during the week—you just need to let them know you have their needs covered.

2018

Three Keys to Building a Content Community

Do you ever look at your favorite Instagram account and wonder, “How did they get fifty thousand followers? I have two hundred.” Maybe you shrugged, liked the photo, and then left a supportive comment…which was replied to within the hour with a fire emoji and a thumbs up. You hearted

2018

Location, Location, Location: Using Content to Position Your Hotel as the Perfect Home Base

Your hotel probably has all the amenities to that offer visitors a comfortable home-away-from-home stay. But, Location is actually your hotel’s best asset, and you need to show it off.

Through their web and email content, hotels need to describe the amenities and services they provide, but the content should

2018

A Gentler, Kinder 2018: Three Ways to Add Charm to Your Content

Our clients always ask us the secret to social media success, and we just shrug. The secret may be that there’s really no one secret.

But if we look at the most successful campaigns we’ve created at The Found Gen, there’s often one key ingredient we’ve added to the mix

2018

Your Content Strategy Needs to Involve LinkedIn. Here’s Why.

LinkedIn is one of the best places to network

Creating valuable content is the first step in any content marketing strategy. Your next step should be focused on sharing that content with the right audience. The key to reaching your target audience is first knowing who your audience is and

2018

2018 Social Media and Content Trends to Know

SEO is so 2017. Today, our attention is being pulled in a million directions, and no amount of brilliant blog writing can fight for attention with video, micro influencers…and personalized content.

Want to stay ahead of the curve so your content gets the attention it deserves? Then we should really

2018

Why Content Marketing is a Worthy Investment: The ROI is Unbeatable

Running a business can be costly, and too often, business owners don’t set aside a marketing budget. But, really, marketing is the only way you can grow your business.

Specifically, content marketing—creating content for your website or social media channels—is a powerful strategy for attracting new traffic and building your