Good books don’t give up all their secrets at once. Stephen King said that, and we agree. In fact, we say the exact same thing about the clients and brands we help build – especially our hoteliers.
It’s no secret that hotel guests value complimentary meals and drinks over most of the other usual perks. It’s hard to find a guest today who doesn’t know your hotel’s well-advertised free breakfast, not to mention your happy hour fare.
But have you considered offering something more unique? More guest-specific? More insider-esque?
See, there is power in spilling your more special secrets seemingly one guest at a time. Giving out off-the-menu perks, special rates, and even tiny freebies cultivates a generous, highly personalized, and attentive atmosphere. Guests on the receiving end of your front desk’s random acts of kindness will feel it, and you’ll feel their loyalty grow in direct response. Same goes for hyper-targeted email and social media campaigns.
There are a few simple ways to achieve this boutique, almost small-town vibe that’s trending among frequent travelers. Here are some of our favorites:
One final tip: Loosen up your hotel’s loyalty program, which tend to keep guests at one hotel brand where they’re most invested.
If you’re a hotelier interested in fresh branding concepts to set you apart from the rest of hotel row, give us a call. We’ve always got a suite deal for you at The Found Gen.