When Crasqí launched in the beginning of 2013, they were in need of a strategic marketing campaign to get the word out about their new, high-end swimwear line for men. Working hand-in-hand with the company’s co-founders and designers, The Found Gen crafted a unique strategy to help the brand target both a new audience, establish brand awareness and revolutionize a market.
The Found Gen launched Crasqí’s marketing strategy by crafting a fully comprehensive media kit to both introduce the brand to the world, retail outlets and fans alike. Highlighting both the quality and mission of the brand, the media kit showcased the brand’s signature style, tone and direction–including their immediate dedication to social responsibility. In addition, The Found Gen coined their slogan, “It’s Mens Turn In Swimwear.”
Next, The Found Gen delved into launching a social media presence and campaign–capturing the brand’s tone. With a strong focus on imagery that illustrated the brand’s connection to leading an active lifestyle, The Found Gen led the brand to organically grow over 1,400 engaged and loyal followers on Facebook alone.
The Found Gen continues to work with Crasqí, creating and implementing unique and tailored marketing strategies and tactics–focusing on their latest products, social endeavors, growing team and dedication to art, fashion and community.
To view the Media Kit in its entirety: http://crasqi.com/mediakit/