It’s spooky season, and we’re leaning in to the theme! We’ve compiled a list of some of the scariest, and most harmful, marketing mistakes we see too often.
5 Scary Marketing Mistakes to Avoid
1: Ignoring data and analytics. It can seem overwhelming, but it’s important information you absolutely shouldn’t ignore. It tells you which efforts are working best, and which ones are just not getting you any traction.
2: Ignoring your competitors. We’re not saying you should go head-to-head with anyone. But looking at what your competition is doing is a great way to find the ways to settle yourself into an underserved niche.
3: Not knowing who your ideal customer is. Marketing is never about you – it’s about your customer and their wants and needs. If you don’t have a solid grasp on who your customer actually is, you can’t know how to give them exactly what they’re looking for.
4: Forgetting to focus on customer retention. Once you have a good customer you don’t want to lose them! In the hustle of seeking out new customers it’s easy to take your current customers for granted with your marketing plan.
5: Not enough focus on maintaining your brand. This is just a remember who you are reminder. Your brand is your foundation, and you want to stay laser focused on it in everything you do. Once you focus long enough it becomes second nature.
Notice a Common Thread?
It’s a little like a horror movie really. Paying attention to your surroundings is the best way to avoid these marketing massacres. When planning out your marketing strategies it’s a good idea to have a punch list to keep you on track. Make sure that your marketing ticks all the boxes you’ve identified & you’ll be the Final Girl (or Guy.)
We can help you avoid marketing mishaps! Let Us Help! Get in touch today.
About James Schulman
James Schulman is the co-founder and Managing Partner of TFG Marketing + Design, an Austin-based marketing and design agency founded in 2011. He leads the company's SEO, GEO, and data strategy practices across 16+ US states and 45+ industries. His work has driven results including 1,000%+ website traffic growth for a Florida law firm and a content strategy generating $3M+ in annual consulting revenue for a construction firm.
