It’s common for hotels to see a lot of business during the weekend, but unfortunately, some may remain pretty quiet during the week. Increasing visits from business guests is a great way to improve your occupancy during the week—you just need to let them know you have their needs covered.
Business travelers are looking for an office-away-from-home, as well as a home-away-from-home. It’s important to offer your business guests a comfortable and convenient stay as well as the amenities and services that will help them work efficiently. You probably already have conference rooms, wi-fi and efficient transportation, but you need to spread the word about why your offerings are the best in town.
Business travelers are a great target audience for any hotel to cater to, because they often turn into repeat business. So, how do you keep them coming back? Here’s how hotels should focus their content to lure in business travelers:
Take them to your site
A solid online presence will help you increase bookings from business travelers. All of your email and web content should eventually lead them to your site. Your website should highlight your property’s location and the amenities and services that business travelers care about, including business equipment, meeting space, dry cleaning services, transportation, dining options and anything else that’s unique about your property.
And, if your site isn’t mobile friendly, you need to put that at the top of your to-do list. Businesspeople are busy and will appreciate anything that saves them time and lets them access the information that they need really quickly.
Help them be productive
Each time a business traveler sets foot on your property, be sure to collect their email addresses so that you can stay in contact through email newsletters. Constant communication is key when it comes to maintaining relationships with your business guests. Tell them about what will help make their stay more productive and efficient before they arrive. Give them details about how to reserve the meeting rooms, request an airport pick-up, or make restaurant reservations through your email content.
Post-stay communication with business guests is just as important as the communication before their arrival. Send special business packages and discounts through email for their next stay. And, always encourage them to tell you what services or amenities will help improve their future stays and then inform them of any new changes made.
Generic emails or those that promote amenities and services geared more toward leisure guests will seem irrelevant and unhelpful to most business guests. And, always focus on convenience, efficiency, and smooth-running technology.
Need some help focusing your email content? Let’s talk.