In the realm of getting your organization’s name out there, content is king. Content marketing has myriad functionality, letting you advertise your business’s expertise, fitting easily through multiple distribution channels including blogging, social media, email and so much more.
However, some businesses struggle when it comes to maximizing their content marketing campaign, stonewalling progress instead of connecting them like a superconductor to their target market. Whether you are in charge of producing your own content or you trust it in the hands of others, here are a few key steps you can take to help ensure you get the most out of your content marketing campaign.
Use What You Already Have
Quality content is not a perishable item. It does not have an expiration date or go sour after a certain period of time. To the contrary quality content is malleable. Creating several different pieces out of one is an easy way to stretch out your resources. Let’s say the original work is an article. It is not asking too much to transform it into a video, slideshow or podcast. Or why not reduce the content down to its most salient points and produce an infographic or post about it on social media? Even ephemeral content such as topical blogs can become valuable points of reference and comparison down the road.
I am not suggesting that all content translates seamlessly into every available format; but all content can, and should be repurposed to great effect.
Sharing is Caring
Now that you have the various forms your content has taken, it is time to get it out there to your target audience. The more exposure you give your content, the more traffic it is likely to generate. Keeping in mind the various preferences people will have in engaging your content, there really is no such thing as oversharing. expired domain list . What I mean by this is that some people will prefer to read about the “5 Leadership Lessons from True Detective” while others will be more interested in watching a video dedicated to deciphering Rust Cohle’s nihilistic ramblings. Therefore it is totally okay to post links in your blog to your Twitter account, from your Twitter to your YouTube channel, from YouTube to your Facebook page and everywhere in between.
As an added bonus, simply being active on these various distribution channels allows you to maximize every slice of content you publish. The more you share the more likely someone else is to share your content. After all, putting your information out there is really the heart of marketing. The more seeds you scatter, the greater the chance some will find results in social and online soil.
Stick With It
Perhaps most important of all is maintaining consistency with your content. Like with any well-intentioned decision, your content marketing campaign requires both time and attention to reach its goals. Do not fall into the trap of letting your content die a predictable, New Year’s resolution-like death. Set a realistic publishing frequency and stick with it. Whether it’s once a day, once a week, or even once a month, the number does not matter as much as the consistency does. You can always produce more content later when you have more time, but if you halt production, it can take a serious toll on your traffic. Staying active by regularly publishing quality content is a tried and true way to build a following. Then once people start to expect and look forward to your content, you can initiate and participate in conversations with other leaders that benefit your business. And the positive feedback loop just keeps circling.
If the content is good, accessible and consistent, they will come.