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Why Brand Strategy Has to Come Before Your Marketing Plan.
Most companies start with tactics — ads, posts, email blasts. They skip the step that makes all of it work and wonder why results feel random. Here’s what to do instead.
You’ve Got a Million Ideas (But You Only Need One)
May 22, 2017
At The Found Gen, we’re all kind of obsessed with trend forecasting and idea architecture. ...
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The Basics of Brand Storytelling
May 15, 2017
Making your brand memorable Brand Storytelling is a powerful marketing tool for your brand or ...
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Content Marketing vs. Influencers: Who Wins the Race for Results?
May 8, 2017
If content is king, then what do we term the influencer? Upstart cousin, twice-removed, tanned ...
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Does Your Content Have a Good Enough Call to Action?
May 1, 2017
Let readers know what’s in it for them A call to action is the most ...
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Are You Hearing What Your Client is Telling You?
April 27, 2017
It’s so much easier to tell your client what you’re thinking than listen to their ...
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How Newsletters Help You Grow
March 16, 2017
Email marketing is one of the best ways for businesses and brands to communicate directly ...
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