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Marketing insights, tips and tricks. No fluff. No filler. Just the stuff we’d tell you in a meeting.

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Why Brand Strategy Has to Come Before Your Marketing Plan.

Most companies start with tactics — ads, posts, email blasts. They skip the step that makes all of it work and wonder why results feel random. Here’s what to do instead.

kelly sikkema 411622
Digital Marketing
You’ve Got a Million Ideas (But You Only Need One)
At The Found Gen, we’re all kind of obsessed with trend forecasting and idea architecture. ...
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david kennedy 383477
Digital Marketing
The Basics of Brand Storytelling
Making your brand memorable Brand Storytelling is a powerful marketing tool for your brand or ...
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jaelynn castillo 58131
Digital Marketing
Content Marketing vs. Influencers: Who Wins the Race for Results?
If content is king, then what do we term the influencer? Upstart cousin, twice-removed, tanned ...
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bram naus 200967
Development
Does Your Content Have a Good Enough Call to Action?
Let readers know what’s in it for them A call to action is the most ...
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jon tyson 232630
Development
Are You Hearing What Your Client is Telling You?
It’s so much easier to tell your client what you’re thinking than listen to their ...
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tfg
Digital Marketing
How Newsletters Help You Grow
Email marketing is one of the best ways for businesses and brands to communicate directly ...
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