2020

What Online Marketing Tactics Should You Tackle First?

So, COVID-19 has sent your business for a loop? We get it.

And now you have to pivot your marketing strategies? We totally get it.

2020

Ch-Ch-Ch-Ch-Change Can Be Good: How to Market in a Post-COVID World

You know those amusement park rides that just keep spinning you and spinning you and spinning you – so much so that you

2020

Staying Relevant as a Brand in Spite (or because) of COVID-19

Branding and marketing might be the last things on our minds right now as we try to stay afloat and healthy amidst the pandemic. But here we are, and though we take the COVID-19 outbreak and all of its repercussions very seriously, we can’t ignore the need for all of

2018

Content Marketing is Not New Age PR. Here’s Why.

With all the hype around content marketing in our ever-more digital worlds, it can be easy to make the assumption that content marketing is just PR of the future – hey,

2018

Should You or Shouldn’t You Use Facebook Ad Manager To Distribute Content?

Whether you’re a novice marketer or have been doing this for your whole career, the basic principles of promoting and growing your business remain the same – you have to create

2018

WWRRN (What We’re Reading Right Now)

I don’t know about you, but we am absolutely craving interesting content that teaches us something. All

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2018

Facebook, Hackers and Your Data: What You Need to Know

The fragility and accessibility of our digital lives has been a concern ever since the inception of Facebook more than a decade ago – and even earlier than that on other

2018

Hello? Is Anyone Out There? 5 Ways to Find Your Target Audience Online.

Making friends in real life is easy. Tell them they look cute and they smell amazing and whoa that is a great idea you just had, and you’ve got their undying

2018

Our Summer Reading List (Okay – What We Read This Summer and Loved)

Summer is a great time for catching up on books (unless you have kids, that is. Then you’re just busy all the time). But whether at the park or beach, on

2018

Let’s Go Shopping…On Instagram

Lately, I only buy things from people I like. I buy my groceries from the lovely grocer near my house that’s right next to the poké place because it has all

2018

Why Blogging is Good for Business

If you’re sitting out there twiddling your thumbs and waiting for the phone to ring, all we can say is – good luck! Consumers today are smart and savvy, and they

2018

Email Newsletter vs. Email Blasts

“Newsletters are boring. My mom is the only one who reads them.”

Well, you have a point. Kind of. See, old-school newsletters with line after line of squeezed-together text telling you everything

2018

The Case for Quality Content

The internet is awash with content – terrible cat memes, never-ending diatribes in response to the latest this or that, political posturing, and more. So where have all the good things

2018

Why Cause Marketing is What the World Needs Right Now

We know that the news cycle is cyclical, but it sure feels like we are currently experiencing one of the worst times our own country has gone through. Political divisiveness is

2018

Get Organized: How a Content Calendar Can be a Lifesaver

How many times have you found yourself scrambling to come up with a topic for a blog post that needs to be posted in a couple of hours? It happens to