If you’re a hotelier trying to stand out among all the hotel options for your favorite travelers, you’re probably pretty exhausted. It’s difficult, isn’t it?
No matter how hard you work, let’s be honest: One less-than-stellar Yelp review can really pack a punch. Ouch.
Is there an easier way to
It won’t shock you—or maybe it will—that blogging definitely benefits your business. But, what may actually come as a shock is the amount of time and effort blogging truly takes. If you’re on the fence about blogging but can’t make the time commitment, it may be time to hire out
Good books don’t give up all their secrets at once. Stephen King said that, and we agree. In fact, we say the exact same thing about the clients and brands we help build – especially our hoteliers.
It’s no secret that hotel guests value complimentary meals and drinks over most
Millennials are all aboard the social media and content marketing train, so it makes sense that a lot of businesses target this demographic. But, what about baby boomers?
Although baby boomers weren’t born in the middle of the digital era, they still use Google to seek out services and products.
At The Found Gen, we believe you can do anything, but not everything. Just kidding. That’s what David Allen believes, and we know this because literally everyone on Pinterest has his words formatted in inspirational all-capped fonts on a brightly colored background.
I mean, we mostly agree with Mr. Allen,
It’s common for hotels to see a lot of business during the weekend, but unfortunately, some may remain pretty quiet during the week. Increasing visits from business guests is a great way to improve your occupancy during the week—you just need to let them know you have their needs covered.
Do you ever look at your favorite Instagram account and wonder, “How did they get fifty thousand followers? I have two hundred.” Maybe you shrugged, liked the photo, and then left a supportive comment…which was replied to within the hour with a fire emoji and a thumbs up. You hearted
Your hotel probably has all the amenities to that offer visitors a comfortable home-away-from-home stay. But, Location is actually your hotel’s best asset, and you need to show it off.
Through their web and email content, hotels need to describe the amenities and services they provide, but the content should
Our clients always ask us the secret to social media success, and we just shrug. The secret may be that there’s really no one secret.
But if we look at the most successful campaigns we’ve created at The Found Gen, there’s often one key ingredient we’ve added to the mix
LinkedIn is one of the best places to network
Creating valuable content is the first step in any content marketing strategy. Your next step should be focused on sharing that content with the right audience. The key to reaching your target audience is first knowing who your audience is and
SEO is so 2017. Today, our attention is being pulled in a million directions, and no amount of brilliant blog writing can fight for attention with video, micro influencers…and personalized content.
Want to stay ahead of the curve so your content gets the attention it deserves? Then we should really
Running a business can be costly, and too often, business owners don’t set aside a marketing budget. But, really, marketing is the only way you can grow your business.
Specifically, content marketing—creating content for your website or social media channels—is a powerful strategy for attracting new traffic and building your