Pop quiz hot shots.
If you think you have what it takes to take our Buzzfeed-worthy marketing quiz, we won’t hold you back. It’s not for the faint of heart and it certainly is not for anyone who has lived under a rock for the past ten years. Although, listen, we’re truly impressed if you did that – so why not, give it a go.
Alright, alright – we’ll take it easy on you this time and instead share with you a few terms that we use daily in our own offices – while also tossing in some key terms that are always buzzing around the wide world of Marketing.
Go ahead and test your knowledge. We’ll let you grade yourself… this time.
Marketing Terms You Think You Know
Branding – As defined by HubSpot, branding is “the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services.” This includes everything from your logo, colors and fonts to your brand tone and messaging.
CPL: Cost per Lead. This is a number that showcases how much a company is spending on each generated lead.
CPC: Cost per Client. This number showcases how much a company is spending to convert a generated lead into a client.
Gated Content – This is when a business offer a piece of unique or exclusive content, like an eBook or a eCourse, in exchange for an opportunity to engage with said prospect in another way including email marketing or other.
Inbound marketing – Drawing customers to you and your brand through the distribution of exclusive and engaging content. Regular blog posts about topics related to your business are a good example of inbound marketing.
Outbound marketing – Reaching out directly to your customers to try to get them interested in a product or service you’re offering. TV commercials are an example of outbound marketing.
Engagement – This is the ways your clients interact with your brand, as well as the ways you interact with them. If you focus your marketing on social media platforms your clients’ engagement will be through their likes, shares, and comments. If you have a greater focus on your own site through blogs the clients’ engagement will be measured more in clicks or replies.
ROI: Probably the most well-known acronym of the marketing world, Return on Investment. This typically highlights what return you can see after spending a certain dollar amount on your marketing.
KPI: Growing in daily lingo is KPI, or Key Performance Indicator, which is typically a quantifiable measure of performance over time for a given objective. Key word is “quantifiable.”
So, how did you do? Let us know if you belong on the marketing honor roll this month! If not now is a great time to reach out to us to talk more about it and how you want to implement these things in your marketing plan.
Oh, and for those of you who really wanted a pop quiz. We’ve got you.
Question: How many licks does it take to get to the center of a Tootsie Pop?
C. I bite it
D. What’s a Tootsie Pop?