We hear that all the time. We hear how people only consume bite-sized bits of information, so why bother writing blog posts if no one has the attention span to appreciate them?
Well, if that’s true…Why bother installing ovens in our homes? We mostly microwave, right? Let’s close all the libraries and bookstores. Too many pages. In fact, I’ve just decided I have no patience for pants with zippers and buttons. It’s yoga pants from here on out, people.
Sigh. We’re better than that, aren’t we?
We say it all the time: Blogs are there when you’re not. They assure potential clients that your company knows its stuff, that you’re trustworthy, and that you’re here to stay. Also, your blog shows that you’re smart and witty and super likeable. Maybe even exciting.
Is yours doing all that? It really should be. If you need some help with re-energizing your blog, here’s a start:
- Assess your content. Is your expertise overwhelming the entertainment factor? If you’re an HVAC company, is your blog a primer on circuits and fuses and mechanical processes? Yawn. Tell your readers how to maintain their equipment to save on house calls. Inform them of the latest and greatest in the home improvements that will add to their home values and lower their bills.
- Assess your tone. Do you sound like an expert, or a trusted friend? We like to skew our content somewhere in between because, well, we’re all in this together, aren’t we? Let’s help each other out.
- Don’t overthink your word choices. Steer clear of technical mumbo-jumbo. Here’s a trick we use: Pretend you’re in a real conversation with a customer. Now, write that down. (Sound easy? It is for us. Call us and we can show you how to do it.)
- Expand your topics. You’re not just interested in strictly business matters; you’re a real person with a life and concerns and joys just like the rest of us. Share yourself – your whole self – with the rest of us.
Or, you can forget all of the above, including the stress and extra work, and simply hire it out. Sometimes the one thing that’s holding back your blog from being the boldest and brightest is…you. We get it. It’s hard to be the best in your business AND be a great, engaging writer. Let us do that part for you. You won’t regret it. (Your readers won’t, either!)