In an era where accusations of fake news are levied almost daily, it can be hard for people to know what information to trust. The good news is that, with the right strategy, building trust with marketing is not only possible, but a key component of your campaign that dramatically reduces your cost per lead and increases your conversion rate.
Content should be about more than just getting more traffic to your website or social media pages. It should connect with people and build relationships. Here are some key aspects that should be a part of your campaign so you are building trust with marketing.
Be a Problem Solver
Solving problems or informing your audience should be your No. 1 goal with content. Don’t worry about attracting visitors. They will come if your content is good — and they’ll keep coming back.
Your business by nature solves problems for people, so that should guide the content that you create. Focus topics on trends in your industry or questions that customers commonly ask you.
Quality Matters Most
The phrase quality over quantity is probably used too much, but maybe for good reason. It’s true. Too often, bloggers think they can forgo standard writing practices. High-quality content is built on a strong topic, and the narrative states a problem and offers information to solve that problem. Include reliable research to amp up the trust factor. And, of course, edit for grammar and spelling.
It’s weird to visit a website that hasn’t had new blog posts for several months. This can make you lose credibility really quickly, because it leaves audiences wondering what happened? Having a content schedule will help you consistently produce content. At least monthly is a good rule for writing regularly.
Engage Directly with Customers
Content should cross platforms. Maybe it lives on your company’s blog, but it should also be posted on your social media channels where you can directly engage with customers. The ability to directly interact with people humanizes your brand and builds trust with your content.
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