Our approach always starts with you.
We want to hear about what you’ve done that’s worked (and what hasn’t) and what your goals are going forward. From there, we build a strategy that works for you. Here’s how:
Business may not be personal, but marketing is. Your marketing strategy should be the process you utilize to connect with actual human beings. That’s why we spend time researching your ideal customer and what makes them tick. What headspace are they in right now, why do they need or want to buy from you? What do they really want (besides an unlimited supply of coffee and donuts)? We put ourselves in their shoes and then take a good look at you from their perspective. Because – well, someone has to.
Google, Facebook, and all the other digital marketing tools out there tell us exactly what they want companies to do. And honestly, there is a whole lot of hullabaloo about giving them precisely what they want and when they want it. Never being ones to fall in line, or do what we were told – we prefer the ‘road less traveled.’ We’re looking for ways to utilize what’s out there and leverage it to our advantage. It’s not about gaming the system but using the system to reach the people that matter the most to us again and again.
It’s Hard Work
There are no magic tricks, but 1% growth a day leads to 37x growth in a year. We focus on executing our strategy day-in and day-out. Quality marketing is a long term game – it’s not for the faint of heart or for those looking for a quick-fix. Relationships take time and consumers are savvy – they know when you’re in it for yourself versus when you’re in it for them.
It’s Constantly Evolving
And thank goodness for that.