Questions, answered.

TFG stands for The Found Gen. We’re a boutique marketing and design agency based in Austin, Texas. We help ambitious businesses stop being the best-kept secret in their market with brand strategy, content, search, design and marketing systems that compound over time. We’re strategy-first, so everything we build starts with your goals, not our templates.

We’re based in Austin, Texas, and we work with clients everywhere. Our clients are spread across 16 US states and three countries, and we’ve been set up for remote collaboration from day one, so geography has never gotten in the way of good work.

Since 2011. We started in Miami and moved to Austin in 2019. In that time we’ve worked with more than 100 brands across 45 industries, which is long enough to know what works and curious enough to keep evolving.

Most of our clients are founder-led businesses in professional services: law firms, architecture and design firms, wellness brands, construction and real estate, and B2B companies. We also work with consumer-facing service businesses, from hospitality to pet care. Across 45 industries, the common thread is a business built on expertise and trust, and we bring pattern recognition from all of them to yours.

Everything from early-stage startups to established firms to enterprise brands like Carnival Corporation & plc. Size matters less than mindset. Our best clients are ambitious, decisive and ready to invest in marketing that moves the needle.

We’re boutique by design, so you get senior-level thinking on every project instead of a junior team doing the work while someone senior signs off. We’re strategy-first, so we don’t start executing until the thinking is done. And we’re invested in your results, not your retainer. More than a third of our retainer clients have been with us for more than a decade, which says more than we could.

Both. We’ve built marketing engines from the ground up for early-stage companies and worked alongside established brands on large-scale projects. What we look for isn’t a revenue threshold. It’s a readiness to commit to strategy-led marketing and do the work properly.

We offer five core practice areas: Strategy + Consulting, Campaigns + Content, Search (SEO + GEO), Media + Design, and Fractional CMO services. Within those, we cover everything from brand strategy and positioning to web design, email marketing, social media, eCourses, webinars, sustainability reports and corporate reports. If it touches marketing or design, chances are we do it, and if we don’t, we’ll tell you and point you in the right direction.

A Fractional CMO is a senior marketing leader who works with your business part-time, giving you the strategic firepower of a Chief Marketing Officer without the full-time salary and overhead. You probably need one if you have a marketing team but no one setting direction, if your business is growing faster than your marketing, or if you’ve been cycling through tactics without a cohesive plan behind them.

Both. Some clients come to us for a specific project, like a brand identity, a website, a campaign or a sustainability report, and we deliver it and part ways as friends. Others work with us month after month because they want a consistent strategic partner in their corner. We build the engagement around what makes sense for your business.

Absolutely. Not every client needs everything we offer, and we won’t upsell you on things you don’t need. That said, our best work happens when we see the fuller picture, because strategy informs creative and creative informs content. So even if you start with one service, don’t be surprised if we ask questions that go a little deeper than the brief.

We design and develop websites, primarily on WordPress, which gives you a platform that’s powerful, flexible and easy to manage once we hand it over. We’ve also built sites on Squarespace, Craft and others. Every site is structured for performance, conversion and search visibility from the ground up. We don’t develop apps or build encrypted portals for sharing sensitive information.

Yes. SEO is built into how we approach web design, content strategy and ongoing content production rather than added on at the end. That means technically sound websites, content structured around the right topics and keywords, and a long-term content plan designed to build authority over time.

Yes, and it’s an area we’re actively building as AI-powered search becomes a bigger part of how businesses get found. GEO, or generative engine optimization, is the practice of shaping your content so AI tools like ChatGPT, Perplexity and Google’s AI Overviews surface and cite it. It calls for structured content, clear authority signals, FAQ schema and writing that answers real questions directly. We help clients get ahead of that shift before their competitors do.

Yes. Brand identity is one of our core offerings, including logo design, visual identity systems, brand guidelines, color, typography and tone of voice. We don’t design logos in isolation, though. A logo without a brand strategy behind it is just a pretty mark, so we build the full system so everything works together.

Yes, and it’s some of the work we’re proudest of. For Carnival Corporation, we produced a 200-page sustainability report and a corresponding website. We handle the full process, from strategy and editing to design and launch, and we turn what most companies treat as a compliance exercise into a brand asset for investors, board members, the media and customers.

Yes. We’ve built eCourse and webinar programs from the ground up, including content strategy, curriculum development, design, production support and the marketing around them. If you have expertise to package and an audience to sell to, we can help you build the infrastructure to do it well.

Yes, and it’s one of the highest-ROI things we do. Email is still the most direct line to your audience, and most businesses underuse it. We build the strategy, the list, the sequences, the campaigns and the reporting, from zero if necessary. We’ve turned a dormant list of 40,000 subscribers into a six-figure revenue channel with a single reactivation campaign.

Absolutely. We’ve worked alongside in-house teams as the strategic lead, a specialist resource or an extra pair of senior hands. We’re not territorial and we don’t need the credit. We’re there to make the work better.

No. Performance marketing means paid search, paid social and display ads where you pay for clicks and leads. We don’t manage paid campaigns because the incentives tend to favor high volumes of low-quality leads, and in our experience that doesn’t serve clients over the long term. We focus on the content, search visibility and brand that keep working after the budget stops.

It depends. We don’t have a blanket policy against it, but we take conflicts of interest seriously. If we already work with a direct competitor on overlapping services, we’ll tell you upfront. More often, our experience across your industry is a reason to hire us, because we bring pattern recognition a newcomer can’t.

Yes, as one of many tools. AI helps us with research, ideation and working more efficiently, but it never runs the show. Every piece is guided, crafted, edited and reviewed by real people who know your brand, your voice and your goals. Oh, and the strategy and judgment you hire us for comes from real people, too.

The full range: blog posts, articles, email newsletters and campaigns, social media, website copy, eCourses, webinar and video scripts, whitepapers, eBooks, podcast scripts, sustainability and corporate reports, presentations and toolkits. If it needs words and a strategy behind them, we can produce it.

Yes. We build your content calendar, write and design posts, schedule them and report on what’s working. We approach social strategically rather than just filling a calendar, so every post has a reason to exist and a role to play in the bigger picture.

Not directly. For larger, higher-end video and podcast production, we’ll recommend a quality videographer or video team in your area. What we do handle in-house is editing and post-production for reels, and crafting reels for social media and marketing.

Yes. If you have content that needs a sharper eye, a stronger voice or a clean proofread before it goes live, we can help. We edit for clarity, tone, brand consistency and impact, not just grammar, and we know which one your content needs.

Yes. We design custom email templates and write full sequences, including welcome, nurture, reactivation and promotional campaigns. Everything is built around your brand and your audience, and every email has a job to do.

Brand voice is one of the most undervalued assets a business has, and it’s one of the first things we address. We develop tone of voice guidelines that define how your brand speaks, what it says and what it never says. Done well, your voice should be as recognizable as your logo.

It starts with listening. Before we recommend anything, we learn your business, your market, your audience and your goals. We audit your existing brand and marketing, look hard at your competitors and ask the questions most agencies skip. From there we build the framework everything else hangs on: positioning, messaging, content strategy and campaign plans. You can see the full rhythm on our process page.

Yes. Some clients come to us purely for the thinking, like a positioning strategy, a content strategy or a brand audit, and then take it to their internal team to execute. Good strategy is valuable on its own, and we don’t hold it hostage to an execution retainer.

Brand strategy defines who you are, what you stand for, how you’re positioned and how you communicate. Marketing strategy defines how you reach your audience, which channels you use, what campaigns you run and how you measure success. Marketing strategy sits on top of brand strategy, which is why we always start with the brand.

Yes, and it’s one of the most valuable things we do. Most businesses think they know their audience but have never defined it precisely enough to build marketing around. We research who your ideal clients are, what they care about, what keeps them up at night, where they spend their time and what it takes to earn their trust. That shapes everything that follows.

Yes. We help businesses identify, approach and structure partnerships and sponsorships that fit their brand and growth goals, from outreach strategy and partnership frameworks to sponsorship decks and ongoing relationship management. Done well, partnerships are one of the highest-leverage growth strategies around, and most businesses leave them on the table.

No, and we’d be suspicious of any agency that does. Marketing outcomes depend on plenty of things outside an agency’s control, like market conditions, pricing, sales processes and timing. What we do guarantee is the quality of our thinking, the rigor of our process and our commitment to your success.

It depends on what we’re building. Some things move fast, and a reactivation email campaign can generate revenue within days. Others, like SEO, content authority and brand strategy, build over months. We’ll always give you realistic timelines before we start, and we won’t promise overnight miracles to win your business.

We set goals together at the start and track the metrics that match them: traffic and rankings for SEO and content, opens and revenue for email, leads and conversion rates for campaigns. Two numbers we always want to watch are your cost per lead and your cost per client, because they tell you whether the marketing is working. We report on what matters to your business, not vanity metrics.

Yes. Reporting is built into every ongoing engagement on a cadence we agree on at the start. You’ll know what we’re doing, why we’re doing it and what it’s producing.

Always. We analyze your existing data, your market, your competitors and your audience before we recommend anything, and we keep using data to refine the work as it progresses. Good instincts and good data together are where the best work comes from.

It looks different for every client, which is why we define it together at the start. For some it’s more leads or revenue. For others it’s a brand that finally represents them, or a marketing system that runs without constant firefighting. We set clear goals, build toward them and measure honestly. If something isn’t working, we say so and fix it.

Book a free consult through our contact page, or email us at info@thefoundgen.com. Tell us a little about your business and what you want to achieve, even if you’re not sure yet. We reply to every inquiry within one business day.

Yes, and it’s not a formality. We don’t write proposals for businesses we haven’t talked to, because generic proposals get generic results. The call is where we start learning about your goals and challenges, and where you get a feel for how we think. It’s a conversation, not a pitch, and you’ll walk away with something useful even if we don’t end up working together.

Usually one to two weeks from signing to being fully underway. We use that time to learn your business, review your brand assets and data and size up your competitors. New clients receive their first material to review within four weeks of starting.

We work about two months ahead. You receive every piece to review roughly a month before it publishes, which gives you time to send notes and gives us time to revise and send it back for a second look. Nothing goes live that you haven’t seen.

It depends on the scope of the engagement. We don’t publish fixed pricing because every proposal is built around what your business needs. We’re a boutique agency offering senior-level expertise, and our pricing reflects that. We’re not the cheapest option, and we don’t try to be. We aim to be the best value, which is a different thing.

Both. Most clients work with us on a monthly retainer as a consistent strategic partner. Others hire us for a specific project with a defined scope, timeline and deliverable. We’ll recommend whichever structure makes more sense for you.

Case by case. We’ve worked with early-stage startups and nonprofits and understand that budgets are real. If you have a compelling brief and real ambition, reach out. We can’t always flex on price, but we’ll always be straight with you about what’s possible.

Senior people. Always. We don’t have a model where a senior team wins the business and a junior team does the work. You work directly with the people doing the thinking and making the decisions, which is one of the biggest reasons clients stay with us.

Deliberately few. We keep our roster small so every client gets our full attention. If we’re at capacity when you reach out, we’ll tell you and let you know when we have room.

Access and transparency. Access to the people in your business who understand your goals, customers and challenges, and honesty about what’s working, what isn’t and what you’re trying to achieve. We do our best work when clients treat us as partners rather than vendors.

Yes. We’re happy to sign a mutual NDA before any substantive conversations. Confidentiality matters to us as a professional commitment, not just a legal formality. What you share with us stays with us.

The work is yours. Once it’s delivered, it belongs to you, and we never reuse it, resell it or hand it over to another client. Everything we create for you, from content to design, is made for you alone and never duplicated. One and done.

Revisions are built into every engagement. You receive work about a month before it publishes, send us your notes, and we revise and send it back for a second review. We keep going until it’s right.