What we do We Tell Our Clients' Stories

We recognize & believe in the new demand for content excellence that permeates the economy. Every business needs to establish a connection with their clients. We create and share our clients' stories to do just that.

Blogs & Articles

Original content, designed to engage your audience on the topics that interest them most – when they want it most.

Email Marketing

Hate spam? Us too. Our email campaigns are designed, written and published with attention to detail and open rates

eBooks & Whitepapers

Informative. Innovative. Results-driven. Our eBooks and white papers are well-researched, developed and written with your goals in mind.

Business Plans

With over 200 in our pocket, business plans are geared to help entrepreneurs define what they’re selling, who to, and how they plan to succeed.

Creative Solutions

Marketing is not a one-size fit all world. With custom solutions and tailored strategies, we create the best approach for your brand.

Social Media

Go beyond coaching and advice. We manage your profiles entirely – from posting to interacting and everything in between.

Our Approach Discover. Develop. Deliver.


blogs written


social posts shared


cups of coffee consumed

Why The Found Gen? Because we make you look good.


Uncommon Talent

With exceptionally talented writers and marketers, our team works diligently to capture your brand’s voice and enhance it through innovative, concise and unique content that delivers unparalleled results.

Unlimited Expertise

Our talent lies in uncovering and sharing your expertise with your audience. We specialize in researching and capturing not only your industry and your brand, but your individual message.



Unmistakable Drive

We work hard, day in and day out, to ensure you consistently receive top-quality content and customer service. We believe in our clients and take pride in delivering the absolute best – at all times.

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Work with us

Find out what all the fuss is about

Let's Talk
Meet the team Barça Fans Among Other Things
Kristin Abele Creative Partner
James Schulman Managing Partner
Robyn Saunders Operations Manager
Alan Garcia Director of Search & Tech
Erica Sweeney Writer
Karey Mackin Writer
Ana Cuevas Office Manager

Our Secret Sauce

Our dedicated team gets to work early, stays late, guzzles coffee, edits the OED and cavorts with the marketing gods to ensure your brand gets the recognition it deserves. To us, writing is more than a gig. It's an art form, a passion, a true calling. We love what we do - and because of that - we're able to craft content that tells a story (your story) and leaves a big impact.

Don't just take our word for it! What our clients are saying
Miami DDA
LVE! Clothing
Thr33fold Studio
Drew Kern
Kamalame Cay
Visa Business Plans
SalesPartners Miami
Blueprint 22
RKE Law Group
Content is King Just a hint of our daily drivel

Content Marketing is Not New Age PR. Here’s Why.

With all the hype around content marketing in our ever-more digital worlds, it can be easy to make the assumption that content marketing is just PR of the future – hey, we’re all out there just trying to spread the word, right?

But, that’s where we’re going to stop you.

Content marketing and PR have two very different (albeit similar) objectives, and if we start treating them as one in the same, we risk diluting the effectiveness of both strategies.

Traditional PR, according to the Public Relations Society of America, is really focused on the perception and relationships formed between an organization and its public. Getting it right can be a herculean task. Getting it wrong can potentially damage a brand forever.

Content marketing is also focused on brand perception, but it goes about building brand recognition and trust in a much more specific way. According to the Content Marketing Institute, content marketing’s objective is to effectively reach an audience by providing “valuable, relevant, and consistent content… and, ultimately, to drive profitable customer action.”

Whereas PR is concerned with “reach,” content marketing is driven by “action and conversions.”

Here at The Found Gen, when we partner with clients, our goal is not only to get more eyes on your message, product and services, but also to encourage readers and potential clients to go one step further and take action. Our content marketing objectives look a little something like this:

  • Consistently engage your audience with timely and useful content that answers their questions or helps them solve a problem.
  • Build your brand narrative by sharing stories and helping readers hear your authentic voice.
  • Establish trust between your audience and you by providing authoritative content.
  • Generate leads by writing click-worthy content and sharing them via a variety of channels and platforms (both digital and print).

Spreading the word about your awesome products or services is definitely a team effort and requires a multi-pronged approach, but when your goals are focused on conversions, a strategic content marketing plan will go a long ways towards helping you achieve them in a way PR just can’t do. Give us a call when you’re ready take your brand to the next level.

Should You or Shouldn’t You Use Facebook Ad Manager To Distribute Content?

Whether you’re a novice marketer or have been doing this for your whole career, the basic principles of promoting and growing your business remain the same – you have to create the right message for the right people at the right time. If you can’t do that, you may as well be throwing your ad dollars out the window.

So, in a world of hyper social activity, short attention spans and even more ad clutter filling our screens, how is this even possible?

Enter Facebook Ad Manager.

Facebook can make it incredibly easy to target relevant content to the right audience and give you valuable reporting data, too. But before you go all in, let us help you break a few things down:

  • Cost –Facebook Ads can be very cost-effective. You are 100% in control of your budget, and you can run an effective ad campaign for less than you what you spend on your daily cup of joe.
  • Content –the number one thing you can do to ensure success with your Facebook ads is create relevant and engaging content that stops scrollers in their tracks. Even better, it should make them want to take action (e.g., learn more, take a quiz, buy your product, etc.).
  • Promotion –For the biggest bang for your buck, you have to be smart with what you choose to promote. Otherwise, what’s the point? Boosting your most popular content will put your best assets in front of the right audience.
  • Retargeting –If someone engages with your content, the best thing you can do to reward their interaction is serve them up additional content that provides even more information on the same or similar topic. With Facebook Ad Manager, you set the parameters for retargeting and then get ready to watch the leads roll in.

Bottom line: If done right, Facebook ads can be an effective tool in your marketing arsenal. If done poorly, well, we already talked about that…

When you’re ready to take the plunge into Facebook ads, give us a call. This stuff is right in our sweet spot.

WWRRN (What We’re Reading Right Now)

I don’t know about you, but we am absolutely craving interesting content that teaches us something. All of us here at The Found Gen are. Our in-office Slack Channel is a running list of “Have you read this?” and “Are you following her?” It’s pretty great.

You must be trying to find the good stuff, too. We thought we’d share what we’re reading right now, and hope you share your picks right back at us.

Instagram Stories are a perfect diversion from our super political, highly charged Twitter feed. They’re the perfect length in between clients and to reignite our inspiration levels. Here are a few we enjoy.

One of our writers is obsessed with Busy Philipps’ stream of consciousness feed. She takes us with her to a sweaty LA exercise class, gives us music recs, and cries every time she’s at a restaurant. Her success – over a million followers, a book deal, and her very own late-night talk show coming soon – shows us that a lot of people gravitate to authenticity and a particular way of speaking. We take that trend to heart when we write for you.

Our operations manager could watch farm-based stories all day, from @modfarm to @fivemarysfarms. For her, it’s the never-ending workload, strong work ethic, and dedication to growing things even when the growing gets tough. It’s the same with content creation and brand-building, minus the hay.

Another writer aspires to be healthier. You know the deal: matcha, seed cycling, digital detoxing, yoga pants all day. Don’t tell her we told you about the Diet Coke on her desk, the Twizzlers in her top drawer, and the fact that we just heard her cancel her spin class reservation. She can be found watching @leefromamerica and @honestlyfit, reminding us to always include the aspirational element in our work. In order to want to buy from you, your customers should also kind of want to be you.

And then there’s @drawbertson, a creative director at Estee Lauder, bright artist and brilliant Instagrammer. He has five kids and he is as real and as fabulous as they come. One of his most addictive hashtags is kid-related – #buythemnothing – and shows how his five-year old twins find creative ways to navigate the world minus the plastic toys and screen time. Simplify, his stream seems to scream in bold colors. Simplify.

There you have it. Content that makes us better. We’d like to do the same for yours. Give us a call.

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