…And other myths about email marketing
This is the year email dies…Again?
So, you’ve heard email marketing is dead…
Yeah, so have we. Actually we’ve been hearing that every year for the past decade. Here’s the thing with this one. These so-called industry experts haven’t been right any of the past years and they’re not going to be right this year. Email is still very much alive.
Ready for the numbers?
For B2B companies, 77% use a newsletter as part of their content marketing strategy and 59% say email is the most successful channel for generating revenue.
For B2C businesses, 59% of consumers surveyed say that emails influence their purchasing decisions. And if you’re an eCommerce business, 42.3% of Americans say they subscribe to emails to get deals and about 1 in 3 of those people will purchase.
Email marketing is also one of the best marketing tools for engagement. On Facebook, Twitter and Instagram, the engagement rate averages at less than 0.6%. The average open rate of emails is 22.86% with a click-through rate of 3.71%. In fact, email subscribers are 3.9x more likely to share content on social media.
Read ‘em and weep, naysayers. Email marketing isn’t going anywhere. In fact…
COVID made email marketing more important than ever
What do businesses do when a worldwide pandemic threatens to shut them down? They go to email! 2020 made email marketing rise to the top of content marketing campaigns for companies across nearly every industry. 2021 is looking to continue the email marketing trend, so you better get on the train.
People read emails, they just get A LOT of emails
Over 205 billion emails are sent each day and this number is expected to only increase. While COVID brought something of a revival to email marketing, it has now become an increasingly competitive market. Your emails need to be savvier than ever. You can keep ahead of the crowd with personalization, the assistance of AI technologies, automation, killer (and optimized) design and clear calls to action. Of course, you can’t forget the most important part: Content!
One of the greatest things about email marketing is that the fundamentals still hold true. It’s still all about getting the right message to the right person at the right time.
With this principle as your guiding light you are on the right path. Add some brilliant AI technologies that feature behavior-based personalization and automation, create relevant, dynamic content and continue to foster a relationship with your customers and you can’t go wrong.