Everyone is talking about millennials these days, especially how they use media and their purchasing habits. Some companies have struggled to win them over—but, the way to millennials’ hearts is actually through content.
Content marketing works because it’s the opposite of old-school marketing methods that constantly bombard people with brand messaging or use various psychological tricks to get customers. Millennials hate that type of marketing, generally, and prefer something more genuine.
Just like everyone else, people born between 1981 and 1997 respond to content because it provides useful, actionable information. To connect with Millennials, create the content that they crave.
Here are a few strategies to follow.
Connect With Millennials – A Masterclass
Focus on the Person
Millennials expect brands to connect with them personally, not as just another costumer. So you have to make your content connect. Segment audiences and focus content on those audiences, and millennials will notice and respond. Let these personas drive content creation, so you can give people exactly what they want.
Don’t Be Fake
Authenticity and transparency are qualities that every audience values, so be as real as you can with your content. To connect with Millennials, humanize your brand. Deliver content that either entertains or informs — ideally it does both. Millennials engage most with information that’s useful to them in some way, that they can identify with, and that doesn’t seem fake.
Show What’s in It for Them
The best way connect with Millennials is to keep them focused and engaged with your content. The info you’re sharing should identify its value, explain what the value means, and how it applies to the reader’s life. Keep content short and use subheadings and lists to focus points. Also use graphics when you can.
Millennials are prolific social media users and sharers by nature. Millennials are more likely than other audience segments to share content that they feel connected to. Think about that as you strategize your content. Focus on being original or quirky, and craft content that will make millennials feel influential. This can increase the potential for sharing, which will do wonders for your brand.
Need help to connect with Millennials? Let us help. We can even write the content for you.