The math is simple in theory: more followers = more business. Right? Not so fast.
An equation usually has two or more parts, and we\’re missing a few here. It’s something more along the lines of \”followers + engagement + brand loyalty = more business.\”
Yes, follower numbers are front and center, so it’s easy to get caught up in how big or small your audience is. However, your follower count doesn’t mean much if you don’t have the engagement to back it up. Engagement (such as likes, shares and comments) may be considered the most important metric for evaluating the success of a social media strategy. Nowadays, there are more bots and fake accounts than ever, which don’t contribute to your engagement.
The good news is that, with the right strategy, building trust with social media marketing is not only possible, but a key component of your campaign that dramatically reduces your cost per lead and increases your conversion rate.
When it comes to doing social media marketing right, it’s not about reaching “everyone”, it’s about reaching the right audience and creating engaging content. The goal of your social media marketing strategy should be helping, informing, and listening to your audience, not accumulating the “most” followers.
At The Found Gen, we understand the importance of creating quality content marketing that helps for potential customers to find you, get to know, trust you, and purchase your products. If you are looking for a team to manage your social media presence for your property or business, get in touch today.
About James Schulman
James Schulman is the co-founder and Managing Partner of TFG Marketing + Design, an Austin-based marketing and design agency founded in 2011. He leads the company's SEO, GEO, and data strategy practices across 16+ US states and 45+ industries. His work has driven results including 1,000%+ website traffic growth for a Florida law firm and a content strategy generating $3M+ in annual consulting revenue for a construction firm.
