Emails, e-blasts, newsletters, oh my!
The options of communication seem to be plentiful these days. While the different forms of email marketing have been placed to the side by some, it cannot be overlooked that email is and forever will be a very smart marketing strategy. It may not be the easiest thing you do in your life, but it is worth it. We all know that a grand multitude of clients don’t just magically wander into our office every day, so that means you still have to put in the work to reach across the digital space until they become a physical reality.
Are there other options that you can try to help you grow your email list (i.e., borrowing lists)? Sure, some other things out there are touted as being easier and faster. But they are not best for pure organic growth.
Here are few tips we’ve picked up along the way that have proven to do the trick.
1) Offer Incentives to Anyone Willing to Subscribe
Who doesn’t like incentives? No, really, that was a real question.
Getting something of value for the simple act of subscribing to emails seems like a win-win for most people, and it’s a great way to seize the moment with potential subscribers.
Here are some incentive ideas to get you started:
- An eBook
- A PDF journal/workbook/report
- A discount on products or services
2) Don’t Forget the Sign-Up Button
Here’s something that you might not have realized- everyone who sees your website might not know that you have amazing emails. So, why not tell them. Grab potential subscribers’ attention and lead them to sign up to your email for more great information. How can you do this? Strategically place a sign-up button on your website in multiple places.
You don’t want to miss out on the opportunity to grab more subscribers. Be strategic.
3) Engage people with personalized offers
Let’s say that you have an amazing idea, and you know it will hook potential clients. You’ve done the work to figure out who your intended audience is and that the idea would be enticing to them. What should you do next? Turn this idea into a personalized offer.
Do personalized offers work? Well, according to a 2018 survey, nearly 95% of people polled revealed that they would be more likely to purchase something (or in your case, subscribe to your email) if they felt they would get something beneficial for their lives.
4) Social Media + Promotions
People often don’t think of their social media accounts as something that can drive traffic and help their email marketing.
However, a promotion or contest is a quick way to get people to engage and sign up for your email. All you have to do is advertise the contest through your social channels and put the link in your bio. It goes back to the idea that people really do like things in exchange for their actions. So, highlight something free, and watch people sign up.
5) Ask those on your list to help you spread the word
This last tip might seem obvious, but many people miss it. Ask those that are on your list to help spread the word
If you send out great content, slowly but surely, your followers will begin to get the word out, and your list will begin to grow.
Give us a ring for more tips on how to grow your emails and how you can see growth in your business.