Change. The theme of marketing in 2023 is going to be change. So, buckle in and be ready to roll with it!
New Social, Who’s This?
Social media is going through some upheaval. Twitter, Meta… we can all see you! Be prepared that there will be some big changes on multiple platforms, and you won’t have any control over any of them. If you put time and effort into those right now you run the risk of losing your time investment when this firestorm causes your engagement and visibility to disappear. Social media might make a comeback, but it’s going to take some time before it is likely to yield the kind of results we’ve seen over the past several years.
Instead of relying heavily on social this year redirect your effort in blogging, email marketing, and more traditional methods. If you’re already creating great content that’s something you won’t need to change. Except that you should be doing more of it! Publish a minimum of four blogs a month. If you really want to make an impact, make it eight blogs. On the other hand, trying some really outside the box strategies is also a good idea. I wouldn’t advice putting a ton of time and effort into carrier pigeons or anything like that but investing a small amount in something no one has ever done before couldn’t hurt! Your future marketing efforts will thank you!
What Even Is Traditional?
Everyone has relied on social media for contacts for so long that “traditional” almost seems alien! That combined with the pandemic keeping people separated so much over the past three years it’s like none of us even knows how to act anymore. Think back, or ask someone older than you, to the time when we did almost all our networking at happy hours or coffee shops. I think going back to having fewer, yet more meaningful and fruitful contacts is what we should all be aiming for in 2023. Realistically even if you have 5000 LinkedIn connections how many of those see your content or feel that they know you well enough to recommend you? Probably not as many as any of us would like to think.
This doesn’t mean you should completely abandon your social media presence. It just means to shift focus so that it is just a minor supporting character, and you are stepping fully into that main character energy. Build actual relationships with other professionals who are natural allies. Maybe going back to a happy hour once a month or so could even be fun again!
While you’re out having a good time and making those connections it’s a great time to think about outsourcing your content creation, so you aren’t having to carve out time to handle that as well. That’s what we’re here for and we love it! Reach out if you’re ready to make some changes of your own!