The Marketing Checklist You Didn’t Know You Needed
If your marketing strategy starts and ends with whatever you can squeeze in between meetings, emails and client calls, it’s
Marketing in a Recession: Why Cutting Your Budget Could Hurt Long-Term Growth
When economic uncertainty hits, marketing budgets are often the first to land on the chopping block. Sure, maybe it feels
6 Smart Campaign Ideas for Businesses Navigating a Recession
When economic uncertainty hits, the instinct for many businesses is to freeze marketing altogether. But history shows the opposite approach
How to Change Your Marketing Strategy When Consumer Confidence is Down
When consumer confidence dips, buying behavior changes — and it can often change quickly. People become more cautious, budgets tighten
5 Challenges Law Firms Face with Digital Marketing
If you own a business, you have to be online. Law firms are no exception. What does make law firms different from
How to Protect Your Texas Business from Massive Fines After SB 140
Marketing in Texas just got trickier, and missing the mark could cost your business big time. Texas Senate Bill 140
Case Study: Corporate Sustainability Reports with Exceptional Design and Communication
Corporate sustainability reports have evolved into one of the most impactful branding assets for marketers. As stakeholders increasingly scrutinize how
The Role of Email Design and Layout in Increasing Open Rates
You’ve written the perfect subject line. You’ve optimized email frequency and timing. You’ve crafted compelling copy. Check, check, check and check. But if your email
How to Quantify Your Cost Per Lead (CPL) and Cost per Client (CPC)
What does it really cost you to bring in new business? It’s a question every business owner needs to answer,
What is Customer Lifetime Value (CLV)? Measuring the Value of Long-Term Relationships
When it comes to growing a business, many entrepreneurs focus heavily on new leads and conversions while keeping an all-important