The simple answer is engagement.
We could carry on telling you all about how more indexed pages improves your SEO and allows your business to rank higher on searches. It would all be true. Driving traffic to your site is a good reason, but in order to bring the right traffic for you it’s about more than algorithms.
Give the People Content!
Blogging more often is good but providing great content at the same time is better. Once you’re driving traffic to your site, you want them to find value in what’s there. Engagement goes both ways!
We’ve talked about it before, but this is where it’s so important to know who your customers are and what they’re interested in. Regularly posting blogs on a variety of specific topics within your wheelhouse is the best way to show off your knowledge of your field. Choosing pertinent topics, and getting those blogs published at the right time is key. An active and informative blog page helps to solidify your expertise for first time visitors and reinforces the trust your regular audience has in you.
How Often is Often Enough?
If you’re new to blogging, start with a manageable number of posts – something you can commit to and be consistent with. We always recommend starting with a minimum of one blog posts a week. However, keep in mind that posting 12 or more blogs a month triples your traffic when compared to posting 4 blogs a month or fewer.
If you’re already posting once a month, then now is a great time to stretch that blog power of yours. Step it up and see if you can manage to post two or three times a week. But remember – one quality blog post filled with interesting and accurate information is better than two blogs that don’t really say anything.
Also, you don’t have to do this all on your own. If the time commitment required to post enough blogs to drive the traffic you’re looking for is too much, there’s always the option of outsourcing your content writing. Working with a great marketing team means you’ll have expert advisors developing your content calendar, from topic selection to publication schedules and everything in between. Not to mention, the best marketing agencies (ahem, cough cough) offer top-quality content writing to develop the blogs and manage the publication of them too.
If you’re ready to have an awesome writing team backing you up, give us a call today. Our team of expert content strategists have been managing successful content and blog campaigns for our clients for over 12 years.
If you’re ready – we are too.