A common dilemma of growing businesses is whether they should build an in-house marketing department or outsource their marketing to an agency. Well, one of the biggest advantages of the latter option is convenience and simplicity.
This may come as a surprise at first. Wouldn’t a team of in-house employees be easier to work with than an outside agency?
Believe it or not, an agency has a stronger chance of making your life less complicated. Here’s why:
In-House Marketing Teams Complicate HR
First off, let’s make one thing clear: multi-channel marketing requires a wide range of skills like writing, designing, coding, etc. So, if you’re thinking of building an in-house marketing team, we’re not talking about 1-2 people. Conservatively speaking, you’re probably going to need at least 4 full-time employees.
That’s another department to add to your company’s org chart. You now have to figure out who this department reports to, how they’ll fit into your daily processes, how this team will be paid….you get the idea.
If that doesn’t sound stressful to you as a business leader, rest assured, your Human Resources department will strongly disagree.
Working with an agency takes this whole HR mess off your plate. No new department to manage, no new hires, salaries, and benefits packages to worry about. The only matter that needs to be decided is your agency’s main line of communication. Otherwise, your daily processes stay the same.
Boutique Marketing Agencies Build Relationships, Too
Successful agencies make every client feel like a top priority. Even though the agency is operating on their own schedule and not in the same physical space as you, they’ll respond to your communications promptly (if not immediately), whether it’s an email, text, or instant message. You’ll probably meet with the agency’s founder(s) or a senior level strategist at least once per week, and this person will oversee your content to make sure it aligns with your expectations (just like an in-house marketing director would do).
Also, your main line of communication won’t just update you with facts and figures. They’ll build a genuine relationship with you and get to know your business like the back of their hand, as if they were working with you side by side each day.
Boutique Agencies Bring More Experience and Expertise
Another massive advantage of hiring marketing agencies is industry expertise. It’s very difficult to find an experienced in-house copywriter or designer who specializes in your industry, and doesn’t need to be educated about your business model, challenges, audience, etc.
Many boutique marketing agencies bring extensive experience with different industries. They’ll know how to write in a voice that’s familiar to your audience, as well as which marketing tactics have and haven’t worked for this audience before. Why? Because they’ve worked with multiple businesses just like yours, and they’ll be ready to implement an evidence-based strategy shortly after your first meeting.
Expertise, reliability, and the lack of any HR-related troubles are just a few of the many conveniences that come with outsourcing your marketing. Agencies keep businesses lean and organized, and their exemplary responsiveness should add to your peace of mind.
For further advice on choosing a marketing agency for your business, contact the team at The Found Gen today.
