Interior design is all the rage right now. People have been stuck at home for the past 19 months and counting, spending lots of time within the four walls that they potentially neglected more easily before the pandemic-that-shall-not-be-named.
While there are a slew of new companies, apps, tv shows and influencers within the industry, that doesn’t necessarily mean that you have to chart the same path in order to grow your portfolio and show off your own expertise.
In fact, there is really one main medium that you should be considering weighing heavier than the rest when it comes to marketing your interior design firm: blogging.
Okay, now hear us out. Blogging is not the silly content post of yester-year. In fact, it’s changed quite a bit and can be the most valuable piece of real estate you own on the big bad internet.
Consumers today turn to Google to find inspiration and advice about interior design. We can hear you saying to yourself, “yes, but what about Pinterest?” Well, what about it?
We’ve had countless designers tell us the virtues of Pinterest for their business. One question for you: who owns those pictures people are pinning? Where are they leading back to? And if someone has pinned 15 or more posts from one designer – don’t you think they’d most likely give them a ring for a consult?
Okay, that was three questions. But you’re with us.
Each blog you put up on your website is an opportunity for a current or prospective customer to interact with your business and brand in a variety of ways:
- They can pin your post or share it on another platform
- They can READ your post and get to know you, your brand, your tone, and start deciding if you are a good fit for them personality-wise
- They can READ your post and see just how much of an expert you really are. They can also READ lots of your posts when you publish as often as you should.
- They can FIND you on Google when searching for answers to their design woes!
All this and more, my friends.
If you are looking to grow your interior design firm, the best place to start is blogging. Blog early and often, we say. And if you need help, give us a call today. Because, to be blunt – that’s what we do. We do the blogging for you! We know, crazy bonkers and convenient. But ‘tis true.
So, what are you waiting for? Let’s get the good word out about your business and get you to the next level.