Case study · Architecture + design marketing
From small renovations to multi-million-dollar projects
How consistency, positioning and the right guidance moved Debowsky Design Group from $8,000 bathroom remodels to leading half-million-dollar new builds.
- Client
- Debowsky Design Group
- Industry
- Architecture + design
- Based in
- South Florida
- What we did
- Brand strategy, Blogs + email, Instagram
The results
The numbers that matter.
62x
revenue per project
$8K → $500K+
typical project size
$20M
residence the firm contributed to
The situation
Debowsky Design Group had the talent and vision to grow but lacked the project experience needed to break into higher-end residential design. As a result, the firm was mostly taking on smaller remodels.
The work was steady, but it didn’t match their long-term goals. To move upmarket, they needed credibility, strategic positioning and the right opportunities to build a stronger portfolio.
The approach
To bridge that gap, TFG put a focused, consistent marketing strategy in place: four blog posts and two email campaigns per month, supported by occasional Instagram content.
More importantly, we acted as strategic advisors, guiding Debowsky toward growth opportunities that would elevate its positioning. That included encouraging partnerships with builders on spec home projects, which gave the team the hands-on experience it needed to compete at a higher level.
As their portfolio evolved, so did their brand. Through intentional messaging and expanded industry connections, Debowsky aligned with larger, more competitive opportunities, including work connected to Kobi Karp Architecture & Interior Design.
The result
The transformation was significant. What began as a small but steady business became a more profitable, high-end operation. Debowsky Design Group moved from $8,000 bathroom remodels to leading half-million-dollar new-build homes, and ultimately contributed to a $20 million residence associated with Kobi Karp.
With a consistent, strategic approach (not an overwhelming one), their marketing became a true growth engine.
“The right mix of content, positioning and guidance can completely redefine what’s possible for a business.
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