Everyone wants their content to go viral. In fact, all too often people come to us and say, ‘I’d like a viral blog post,’ as if they were ordering a burger from Five Guys. Viral posts are a big reason most everyone agrees why Content is King (there are many other reasons that matter more). But what they really want is shareable content…because you can’t make something go viral (that’s what tens of thousands of other people do).
What is Shareable Content?
Shareable content is something that has the potential to go viral. When someone sees it, it elicits the response you’re going for and gives them that nudge to go ahead and share it. It crosses over to the viral post realm when enough people do just that.
The next question is, how do you create it?
And while we could dive into a detailed analysis of the human psyche and our desire to be a part of something bigger than ourselves…we won’t. We’ll keep it more simple: you create something of value — be it valuable information, something entertaining, et cetera.
But What’s a Good Example of Shareable Content?
If you’re looking for something that will increase the odds of your post going viral, there are a few things you can try. Like becoming Vince Vaughn.
When you’re Vince Vaughn, you have a good chance getting of your antics shared across the internet. And if they just happen to be a witty way of promoting your upcoming movie, such as creating hilariously awful stock images and giving them away, bravo on you.
Moral of the story: give your audience something they will react to, and then let them run with it.
If you’d like to download the full range of Vaughn’s stock photos, click here. And if you’d like to take a stab at creating some really great shareable content for your business, feel free to drop us a line.