What you see is what you get, and lately content marketing has evolved from purely words on a page to pictures as well. Why pictures? Because people like pictures. They’re quicker at getting the point across, they’re more engaging and do a better job at involving customers and prospects. Who can’t relate to a good picture?
Taking your business to the next level can depend on how well you capitalize on visual content marketing trends, and how well you capitalize depends on how well you understand what those trends are. Because, when it comes to seeing the big picture, nothing does the trick quite like, well, pictures.
Get Your Customers Involved
You want your brand to be on the front of your customers’ minds, and people remember the activities they participate in. So if you tap into the creativity of your client-base by asking them to submit visual content they have created that tells their own stories, you’re not only guaranteeing a marketing strategy that people care about, but you’re also lightening the burden of having to come up with unique and captivating content on your own.
Make It Easy
Another way you can engage customers to your brand’s advantage is to make it easy for them to share their experience with your brand on social media. For example, if you’re running an event, provide free Wi-Fi access and suggest relevant hashtags participants can attach to the pictures they take while attending. Of course, when you use those photos later, you’ll need to give credit to the customers who took them, but that’s a very small cost considering the return on customer engagement.
If it’s not packaged in a creative and striking way, then it really doesn’t matter if your product or service is unique or game-changing; people aren’t going to remember or want it. Visual content marketing shows your customers why they need what you’re offering, highlights its advantages and how it can improve their lives and increases brand retention. Picture-less content marketing is too often in one ear and out the other.
Every business wants to dispel the notion that they are a faceless organization bent on profit and nothing else. Pictures help put a face to a name, showing your customers you are equally human and approachable. Visual content marketing helps to answer questions like “How does this business touch people’s lives?” Customers feeling like they can relate to a business is the first step towards customers interacting with a business, which is, after all, the goal.
If you need help putting a face to your brand, we are the content “make-up artists” that can help you show off your best side. Feel free to reach out and schedule an appointment today!
Image courtesy of DraftFCB, Germany