Case study · Hospitality email marketing
Giving guests a reason to come back to a private island
Kamalame Cay had loyal guests and no steady way to stay in touch between stays. We built the monthly email program that keeps the island top of mind and brings guests back.
- Client
- Kamalame Cay
- Industry
- Hospitality + luxury travel
- Based in
- Andros, The Bahamas
- What we did
- Email strategy, Newsletters, Promotions
The results
The numbers that matter.
20%
increase in overall bookings
3x
social following growth in six months
27%
average email click-to-open rate
The situation
Kamalame Cay is a private island resort and residences on Andros in The Bahamas, with loyal guests who return year after year.
Between stays, though, the resort had no consistent way to reach them. Email went out sporadically, with no set cadence and no strategy for turning past guests into repeat bookings.
The approach
TFG built a monthly email program designed to keep the island top of mind long after guests fly home. That included:
- A monthly newsletter featuring seasonal stories, island dining and experiences
- Timed promotions and booking pushes around the travel calendar
- Resends to non-openers to extend the reach of every campaign
- New reasons to return, including a recurring luncheon and wine pairing series with a local Bahamian wine partner that has been running for years
The result
Email became a reliable driver of repeat engagement and bookings. Recent campaigns average a 27% click-to-open rate, well above the hospitality industry standard, and overall bookings grew 20% year over year.
Guests responded on social, too, where Kamalame Cay’s following tripled in six months.
“I could not recommend a company more than TFG. They were able to highlight our small strip of paradise and show the right demographic who we really are.Kimberly Hew, Kamalame Cay
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