Should You or Shouldn’t You Use Facebook Ad Manager To Distribute Content?

Whether you’re a novice marketer or have been doing this for your whole career, the basic principles of promoting and growing your business remain the same – you have to create the right message for the right people at the right time. If you can’t do that, you may as well be throwing your ad dollars out the window.

So, in a world of hyper social activity, short attention spans and even more ad clutter filling our screens, how is this even possible?

Enter Facebook Ad Manager.

Facebook can make it incredibly easy to target relevant content to the right audience and give you valuable reporting data, too. But before you go all in, let us help you break a few things down:

  • Cost –Facebook Ads can be very cost-effective. You are 100% in control of your budget, and you can run an effective ad campaign for less than you what you spend on your daily cup of joe.
  • Content –the number one thing you can do to ensure success with your Facebook ads is create relevant and engaging content that stops scrollers in their tracks. Even better, it should make them want to take action (e.g., learn more, take a quiz, buy your product, etc.).
  • Promotion –For the biggest bang for your buck, you have to be smart with what you choose to promote. Otherwise, what’s the point? Boosting your most popular content will put your best assets in front of the right audience.
  • Retargeting –If someone engages with your content, the best thing you can do to reward their interaction is serve them up additional content that provides even more information on the same or similar topic. With Facebook Ad Manager, you set the parameters for retargeting and then get ready to watch the leads roll in.

Bottom line: If done right, Facebook ads can be an effective tool in your marketing arsenal. If done poorly, well, we already talked about that…

When you’re ready to take the plunge into Facebook ads, give us a call. This stuff is right in our sweet spot.