How to Successfully Delegate Your Content

At The Found Gen, we believe you can do anything, but not everything. Just kidding. That’s what David Allen believes, and we know this because literally everyone on Pinterest has his words formatted in inspirational all-capped fonts on a brightly colored background.

I mean, we mostly agree with Mr. Allen, but we also know a secret to being able to do anything and everything. It’s called outsourcing. Also known as delegating.

Also known as what we do here at The Found Gen.

We help companies like yours do everything. Maybe you want to grow your community, but aren’t sure the best way to do so; we can do that for you. Perhaps you want your company to stand out in an otherwise crowded industry, inspiring supreme confidence and authority in the services you offer; we can do that for you. Could be you finally realize you need a social media presence and a solid, winning direction; we can do that for you.

“It’s just…here’s the problem…no offense, The Found Gen…but we want to do it ourselves. Because we know our company best, and…you know how it is…”

Actually, we do. We know how it is, and we understand your hesitation. But we also know your company in a much different way than you ever could, since we see it as content and marketing professionals with years and years of words and ideas in our portfolios. We see instantly what’s missing, and we know exactly where to find it.

Our advice? Delegate the work to us.

Here are a few ways you can make the delegating process truly pain-free:

  • Educate us. Tell us the non-negotiable messages you want to share, and be honest when we talk about goals. Show us the styles of sites and writing you like, and tell us why you gravitate toward them.
  • Commit to a content calendar. Our goal is always to plan so well that there are no surprises. Except for the good ones, like “How did we reach so many followers?”
  • Be prepared for the long game. Very rarely does a marketing and content campaign become viral and lead to an overnight success situation. It’s going to take a minute, so be sure you’ve got the budget and patience to ride a wave that doesn’t always travel toward the shore; sometimes it heads sideways, and that’s okay, too. Think in terms of years, not minutes.

Above all, trust us. You’ve done your homework and found us to be the best team to take your company’s brand to the next level. Trust us because you trust your instincts.

Basically, surround yourself with great people and get out of the way. Ronald Reagan said that, and we totally agree. Which is why we formatted his words in an all-capped inspirational font and threw it on a brightly colored background.

We can give you one if you’d like.