Social media platforms are undoubtedly a valuable marketing tool for businesses of any size. They increase business visibility, spans multiple demographics, and helps solidify your personal brand. That being said, you should carefully consider how Twitter will fit into your online marketing plan.
Is Twitter Right for Your Business?
While Twitter is great for sharing small updates, engaging with followers, and promoting blog posts, it isn’t always the best platform for every business. It’s important to consider that you can only share short tweets (240 characters or fewer), videos, images, and links – unlike other platforms which allow you more freedom to share lengthy content.
An upside to using Twitter is that you can easily interact with your audience and mutual followers by liking, commenting, and resharing tweets – which is great for building community.
If you have unique content that can be shared in an interesting and engaging way, Twitter can be a good choice to promote visibility for your business – although it’s a smart idea to use it in combination with other platforms to drive business.
Successful Twitter Strategies for Your Business
- Be authentic and credible.
- Take the time to observe your potential customers and their behavior. Research to see if any conversations are happening around your brand, as well as your competitors.
- Engage your followers. Ask questions and let your business’s personality or viewpoint shine through in conversations.
- Avoid using Twitter as a forum for blatant product or brand promotion.
- Focus your efforts: It’s better to have a well-defined, narrow realm of subject matter for your tweets—which should be directly relevant to your business and its customers—than to try to cover too many topics with so-so posts.