How to Protect Your Texas Business from Massive Fines After SB 140
Marketing in Texas just got trickier, and missing the mark could cost your business big time. Texas Senate Bill 140 […]
The Marketing Fundamentals for Marketing Your Hotel
A stunning lobby, enviable infinity pool and prime location can only take you so far in the competitive travel industry.
The Role of Data in Building a Successful Marketing Strategy: How to Use Analytics to Your Advantage
Data makes the world go round. Without it, your marketing strategy is, well, not a strategy at all. It’s more
How to Set Attainable Marketing Goals Next Year
Goal-setting season is upon us, and with it come big dreams and bold ambitions. And while yes, dreaming big is
Do More Followers Lead to More Business?
The math is simple in theory: more followers = more business. Right? Not so fast. An equation usually has two
Which Data Points Are Worth Tracking and Which Are Not?
We hear it all the time from businesses embarking on their social media marketing journey, “how can we get more
Can Too Much Data Analysis Hinder Your Marketing Strategy?
Data analysis is the living heartbeat of a smart digital marketing campaign. If you’re sending out a bunch of content
The Death of the Social Media Influencer
Influencers and micro-influencers have been taking social media by storm for years. We’ve all seen the videos of an enthusiastic
What is The MetaVerse and Why Zuckerberg Has Gone Off the Deep End
Ah, Zuckerberg. It’s hard to believe that nearly 20 years have passed since a college kid with a bankrolled pivot
How Often Should You Update Your Website Design?
If you’ve been staring at the same website design for a year now, you may be wondering when the best