What Social Platform is Best for Your Business

It’s no secret that we live in a world dominated by social media, entertainment, and technology – so where does that leave your business? When utilized effectively, social media can become one your company’s most profitable marketing tactics by building brand awareness, promoting visibility, boosting your SEO, and driving revenue. 

But first, if you’re looking to optimize your business, you may want to consider what social media platform is best for the industry you’re in. Before choosing a platform (or a few), narrow down what your goals are. For instance, are you looking to generate more leads? Promoting brand awareness? Whatever your specific goals may be, keep them in mind before proceeding.

Facebook: With over 2.89 billion monthly active users, Facebook is a great choice if you’re looking to foster lead generation, as their paid advertisements can be highly customized to reach target audiences. Facebook is also great for building relationships with followers and customers, which ultimately boosts your businesses credibility and trust. Within the past two years, Facebook video/live usage has become extremely popular and are a great option for reaching large audiences.

Instagram: There are roughly 1.3 billion users on Instagram. Similar to Facebook, video usage (reels) is currently booming on Instagram. Instagram has a strong shopping feature that enables purchases to be made through the app – which makes it convenient for users to buy a product.

LinkedIn: If you’re looking to network, generate leads, and establish authority as a business, LinkedIn is the key. If you haven’t already created your business page on LinkedIn, do it now. Your business page is where you include details about the nature of your business. Your profile should include your company’s logo, a compelling summary, and relevant keywords to make your page rank higher in search engines.

Social media has quickly become an indispensable tool for any business that wants to remain relevant and gain exposure online. If you aren’t taking advantage of it, now is a great time to start – give us a call today if you need advice on what platform is best for your business.

About James Schulman

James Schulman is the co-founder and Managing Partner of TFG Marketing + Design, an Austin-based marketing and design agency founded in 2011. He leads the company's SEO, GEO, and data strategy practices across 16+ US states and 45+ industries. His work has driven results including 1,000%+ website traffic growth for a Florida law firm and a content strategy generating $3M+ in annual consulting revenue for a construction firm.