Still using outdated SEO tactics for your online marketing campaign? We’re here to tell you that it’s probably time to switch to content marketing – and there’s good reason why:
First of all, content marketing is the process of creating and publishing engaging information (content) that fosters interest in your products or services. There are TONS of ways to create and deliver content – the most common being through blog articles (like this one), online pages, videos and reels, social media posts, podcasts, and more. The main goal of content marketing is for potential customers to find you, get to know, trust you, and purchase your products.
Content Marketing is the Foundation of a Successful SEO Strategy
When it comes to successful SEO tactics, it should be said that Google favors websites that frequently post new, high-quality content – meaning your best bet of showing up in a search engine is to use content marketing. Not only does posting frequently boost engagement and visibility, but it gives people a reason to get to know you and trust your business. A good foundation for any SEO strategy starts with high-quality content marketing – there’s just no question about it.
Content Marketing is Cost-Effective
We’ll admit it – content marketing is not cheap when done right – but considering it’s the most cost-effective long-term marketing strategy, it’s well worth the investment. Quality content marketing will improve your rank, increase website traffic from visitors and potential customers, and cultivate leads and new customers for years to come. Trust us on this one – old school SEO tactics just can’t compete.
Quality Over Quantity
Article spinning is an old-school SEO tactic that can essentially be used for creating a ton of low-quality content. It is typically done using special software and does not require hiring people to write or rewrite blogs, articles, and FAQs. The software generally produces poorly written blogs that don’t read well, and while convenient, it should be avoided at all costs. Quality blog writing takes time and research – and it’s well worth it.
Old school SEO tactics like article spinning just can’t compete with the payoff that content marketing brings to the table. Need some help with your content? Let’s talk.