Seeing your content marketing strategy all in one place gives you a panoramic picture of what information you will share with your audience for the year. Planning ahead is the best way to avoid unnecessary repetition while also enabling you to capitalize on key promotions that you don’t want to forget about due to last-minute-marketing.
To be most effective with your content calendar, you’ll need to decide how often you want to post content, and how that content will make it to your target audience. A good mix of scheduled emails, blogs on your own site, and social media is the best way to reach your customers where they are.
Getting Started is the Hardest Part
We get it – looking at a blank calendar can be intimidating. Take it from the content pros, putting your content strategy to the backburner will do far more harm than good.
Finding one event to mention or promote within your content for each month is an easy way to start building your content calendar. Holidays, local events, National Day of (Fill In the Blank) – it seems like every day is a national day of something – are great topics to get you started.
Next up? Think about some of the most commonly asked questions you get from either prospective or current clients. Write down twelve that you are really tired of answering. Boom. That’s another post per month. And here we are chipping away at creating a boat load of quality content.
As you’re planning out topics don’t forget to take notes. Never assume that you’ll remember why you wanted to include specific content, or what you wanted to say about it. Make yourself as many notes as you can. Even if it’s just raw ideas, having notes to jog your mind down the road will make creating your content and sticking to your posting schedule go much smoother.
If the idea of drafting a content calendar is a bit too much, or downright stress-inducing, then drop us a line. We do this every single day. Literally. For all sorts of great businesses, just like yours.
At The Found Gen, we cater to businesses who want to maintain their online presence but need all their time to run their business. We work closely with our clients to craft the right combination of online content, email content, and social media activity for them. Part of that is creating a content calendar just for you – with all original content.