What Makes a Slogan Effective?
The term “slogan”—defined as a “word or phrase that is easy to remember and is used by a group or […]
Twitter for Late Adopters
You might be embarrassed to admit it (or maybe up until now you’ve been proud to declare it), but: you’ve
Character Limits on a Meta Title: Are They In The Right Range?
Businesses everywhere are struggling now more than ever to keep up with the fast pace of technology and its impact
5 Grammar Mistakes That Always Get Missed
As a writer you always notice the little grammar mistakes people make when they write. Someone ending a sentence with
Tips For Writing a Great, Click-Worthy Subject Line
Why blog? Why email? Why send anyone anything if they\’re not going to read or respond (sidenote: why did you
3 Ways To Add Mojo To Your Email Newsletters
The day Google decided to move all marketing emails into their own filtered tab, I knew we were doing something
Quick & Easy Marketing Tips
You’re full of good ideas, and this time you’re sure you’ve captured lightning in a bottle. Only problem is you
Facebook, Twitter and the Ongoing Battle for Attention
It’s 10 a.m. Do you know how your social media marketing is going? You’ve scheduled your posts for the next
How an Editor Can Help You Save Face
Editing is the art and craft of fine-tuning a piece of writing. An editor relies on tone, style, grammar, sentence
Content Marketing 101
What is content marketing? It’s a popular phrase thrown around too casually in the internet world, on flashy blogs and