Guess what? Real design takes real work. It’s not AI-generated. It’s not machine-driven. It’s creative, it requires extensive mental power to get an audience to visually relate to your brand, and… It. Takes. Time.
Ask any designer out there – heck, even give it a try yourself on a site like Canva – and you will discover just how much effort goes into developing and delivering a polished, professional piece of marketing material.
So, when any business is looking for a rush design project, they need to face the facts. They can pick two: good, fast or cheap.
- Need a rush job? You can get it fast and cheap, but it won’t be good.
- Need something fast and good? Expect to pay a premium for it.
- Want good and affordable? Well, forget fast.
Of course, even when you do pick two, there’s always more to the story…
The Iceberg of Immediacy
Immediacy has a way of causing even the calmest of us to get a serious kick of adrenaline. At times, immediacy can’t be avoided. Events outside our control require us to act, and in those instances, we may need to make compromises in order to get the job done.
But when rush job after rush job is the result of poor planning, it’s time to reevaluate your marketing strategy. We see it all too often, but what can be easy to forget in the heat of a rush job moment is that every time an urgent matter rises to the top, it means other priorities are effectively getting sidelined. All those other marketing goals you set for your team? Yep, they’re still there. They’ve just now sunk beneath the surface and are suddenly less and less attainable.
Can you get quick, custom-designed marketing material? Yes, for a price (and we’re not just talking budget there). Consider your marketing goals and business priorities as you weigh your alternatives and assess whether quick and cheap is worth it for your needs. If you want a second opinion, give us a call at The Found Gen. We’re happy to offer up our two cents (free of charge).