Let’s cut right to the chase. You’re here because you’re ready to throw in the marketing towel! Wait, you’re not?? Awesome! That must mean that you’re buckling down and trying to figure out how to tighten up your email marketing.
“How often should I email my clients?” This is the number one question we receive in the email marketing conversation. While you might be expecting a particular number or figure to help you navigate this, it is often not that simple. You don’t want your emails to be overkill, but you do want them to remind existing and potential clients that you are there for them.
Figuring Out the Matrix of Email Marketing
Everything can be traced to your objectives, product, and overall business needs.
If your emails are going out once a month for your business model, that might actually be enough.
For those who have generated new lists or are stepping into the waters for the first time, subscribers will not know what to expect from you. This might be a good opportunity to send a bi-weekly newsletters so people can get better acquainted with you – but also to share boat loads of valuable information.
While once a month is standard for most small businesses, a slow increase (if you deem it necessary based on campaigns or promotions) is best. Don’t just overwhelm subscribers with more at once, or you could run the risk of losing some.
For instance, if you wanted to upgrade your email sends from once a month to weekly, take it slow. Start with upping your frequency to twice a month for a while and keep track of how subscribers are responding. Then bolster your send schedule as you see the data is stable or increasing. Remember that the line between helpful and annoying is very, very thin.
Call us today if you run into any snags. We’re here for your marketing needs.
About James Schulman
James Schulman is the co-founder and Managing Partner of TFG Marketing + Design, an Austin-based marketing and design agency founded in 2011. He leads the company's SEO, GEO, and data strategy practices across 16+ US states and 45+ industries. His work has driven results including 1,000%+ website traffic growth for a Florida law firm and a content strategy generating $3M+ in annual consulting revenue for a construction firm.
