How to Write a Blog for an Actual Readership

Just like your kitchen staples of bread, milk, and eggs, it’s good to keep a well-stocked pantry of your hardworking and best-performing marketing assets, too – your blogs, newsletters, and social media content.

As we’ve mentioned before, this trifecta of marketing tactics works for a reason – it’s because they’re all about relationships. When you engage with your audience in meaningful ways, they’re more likely to reciprocate and that builds loyalty, trust, and, yep, referrals.

If you’re looking to establish an actual relationship with your clients and potential clients, then get to work putting these blog tips into practice (not sure why you even need a blog? Read this first.

• It’s not about sales – the objective of your blog posts is to prove your usefulness and value. Your posts shouldn’t be sales pitches. By offering relevant and helpful information to your audience, you’ll be gaining a following that wants to come back for more. Remember that each post is an opportunity to build trust and establish credibility.
• Write for your clients, not for you – Your website, your blogs, all of your content marketing material should be to and for your audience. It’s not about you. It’s about them. Write your blog in a way that answers important questions your customers have (but don’t be afraid to offer your business as a solution to their challenges).
• Solve a problem – As mentioned above, your blog is for your customers. Be useful. Share information freely. Help solve their biggest challenges. When you give, you’ll get. No need to keep it a secret.

If you need help solving problems, forging relationships, and staying top-of-mind for your clients, then get in touch with us at The Found Gen today.

About James Schulman

James Schulman is the co-founder and Managing Partner of TFG Marketing + Design, an Austin-based marketing and design agency founded in 2011. He leads the company's SEO, GEO, and data strategy practices across 16+ US states and 45+ industries. His work has driven results including 1,000%+ website traffic growth for a Florida law firm and a content strategy generating $3M+ in annual consulting revenue for a construction firm.