Nothing changes if nothing changes.
Even worse, nothing changes for long if we don’t understand why it changed in the first place.
One of the most important data points we track is the conversations you have with real people. If a random person you don’t know stops you on the street and tells you they love your email newsletter, we’re doing something right (true story: it happened to a client of ours. On multiple occasions).
That being said, we still do track the traditional digital marketing metrics. We watch which pages people are entering your site from, and where they’re browsing. We see which ones are the ones that are going to your contact page (pro-tip: if a lot are coming from a specific blog, we should write more posts on that topic). We check your engagement rate based on time of day and type of post. We track the change month-over-month, quarter-over-quarter, and year-over-year. We look for seasonal swings that can inform our strategy to drive more quality traffic to you and build better relationships with human beings.
In short: the traditional digital marketing data doesn’t prove whether the strategy is working, it helps determine what we should do next.
The data that proves whether the strategy is working is your cost-per-lead and your cost-per-client. If we’re bringing those numbers down, we’re creating the right relationships for you.
Want us to take a look at your data and tell you what we see? Drop us a line.