Some companies change their brand with the weather, while others haven’t touched a thing in a century. Some are kitschy while others are institutions.
The truth of the matter is that a lot of it works, but probably not for the reasons you think.
Branding is more than a logo
Sure, the colors, fonts, and layouts matter. But beyond the aesthetics is where the real value is created.
Your brand is what people think of when they think of your company. Your branding is how you showcase who you are, what you do, and why anyone should hire you.
By the time your prospect has encountered your brand seven times, they’ve made an unconscious decision about your company. When you market your brand right, your name will stick to their emotional reasoning that determines who they’ll do business with…and who they won’t.
And then? The sale. Which is why we’re all here, isn’t it? We’re led by our brand-first mentality, so our strategic thinking and design skills always translate to your ROI.
Branding is worthless unless it’s worth something to your customers.
That’s where we come in.
We build your brand strategy from the inside out. After assembling our collection of data, market research, content strategy, and competitive analysis, we position your brand’s voice and unify the message tightly. This is where we find your brand’s personality and figure out its favorite colors.
Our brands tell a good story. They grab interest and help your business stand out from the competition, and turn your prospects into loyal customers that then run and tell all of their friends about you.
Forget what we said about the logo.
It’s true: Branding is much more than a logo.
But your brand messaging – from that logo in all its glory, to presentations, voice, video, and every last piece of collateral – must be cohesive and gorgeous. No matter your industry, your designed branding should emotionally connect with your customer, confirm your credibility, and motivate a purchase.
We’re a full-service design firm that creates compelling brand experiences to build brand loyalty and drive revenue. Design consistency our specialty. Our brand strategies are successful because they’re unified throughout:
- the environment of your company, office, or storefront
- website and social media content
- sales and customer service protocols
- print collateral and packaging
We do it all.
Brand Strategy • Visual Identity • Voice Development • Rebranding • Naming