We could wax poetic on how we write compelling content that keeps audiences waiting…for…every…last…word.
But that likely isn’t why you’re here. And honestly, your audience probably doesn’t care either.
Your content needs to speak to them and give them what they’re looking for. If they’re trying to answer a question on Google, your content should be informative. If they’re scrolling through Facebook (or Instagram, LinkedIn, Twitter…you get the picture) it should entertain them. If it’s via email, they should walk away glad they took the time to open it.
In short: you content should provide value. When it does, it doesn’t feel like a marketing ploy. It’s communicating authentically, building trust along the way. And people do business with people they trust.
Yes, it is that simple.
But first, they need to find you
The best content marketing campaign ever executed is Wikipedia. Their encyclopedic (pun-intended) amount of valuable content is literally the best, bar-none. And their interlinking strategy keeps people going down the rabbit hole learning more and more. This is why Google rewards them so highly on so many different searches. Odds are, if you’re searching for information, Wikipedia is worth a click.
And that’s why your website’s blog should be like a Wiki for your services. It really is that simple.
And it is a commitment
At The Found Gen, we play the long game. Our content marketing strategies are sustained and scalable, churning out content that your potential customers are looking for today and every day until the internet ends. We love it when a blog we wrote way back in 2014 is still driving a TON of people to our clients’ sites and converting into customers for them. It’s why we work with your team to perfect your content strategy on the daily, answering questions that are always asked in all the different ways that people pose them.
And no matter how things change – and they have always changed quickly – we make sure your marketing strategy is so well-formulated, scalable and nimble that it can change just as fast. It’s why we focus our strategies on the people and not the algorithms.