(Ahem, cough cough, we did)
Agile agencies like ours learned really quickly that a few well-placed keywords do not make a lasting, effective marketing strategy. (And for those firms still touting SEO optimization as their premier plan for your business? Best of luck.)
Instead, we create content people are looking for.
If you want to get traffic from Google, you need to look at things differently. While ranking for ‘A/C Repair Austin’ or ‘Family Law Miami’ is great, that’s what all those SEOs are going to try to get you to rank for and there is an insane amount of competition. And when you’re on top, your phone rings off-the-hook…with a lot of junk that wastes your team’s time and doesn’t lead to as much revenue as you might think.
Instead, solve people’s problems with your content. Write a blog post about what it means when your A/C smells fishy when it turns on. Your post will rank at the top of that search and when people call, they have their credit card in hand.
It works. Even better, it translates to immediate and meaningful connections with the people that want to hire you.
SEO Keyword: Priceless.