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Why Brand Strategy Has to Come Before Your Marketing Plan.
Most companies start with tactics — ads, posts, email blasts. They skip the step that makes all of it work and wonder why results feel random. Here’s what to do instead.
Why Your Blog Shouldn’t Be Overly Promotional: It’s the best way to turn people off
November 7, 2017
Blogging gives you a platform for sharing your knowledge and educating others about your industry. ...
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Why Your Content Needs to Look as Good as It Sounds: Make your content memorable
October 30, 2017
Too often in content marketing, we focus on the actual content. But, making your content ...
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The Best Types of Lead-Generating Content and Why You Need Them: Offer something valuable to potential customers in exchange for their contact information
October 23, 2017
Drumming up new business is both a complicated and delicate task. You don’t want to ...
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Are These Content-Creation Roadblocks Plaguing You? Here’s how to overcome them
October 16, 2017
Most businesses know they need content and a content marketing strategy. But, they have no ...
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Why You Shouldn’t Handle Your Own Social Media: You need a professional strategy
October 9, 2017
It’s a simple fact: businesses shouldn’t handle your own social media accounts. Chances are you ...
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How to Handle a Social Media Crisis: It’s all about your reaction
October 2, 2017
Social media is great for business—most of the time. It’s a great place to showcase ...
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